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Marketing Management Assignment Solution (Doc)

   

Added on  2020-04-15

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Running Head: Marketing Management Marketing Management
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Marketing Management Table of ContentsIntroduction.................................................................................................................................................1New Marketing Realities.............................................................................................................................2Technology..............................................................................................................................................2Globalization............................................................................................................................................2Social responsibility.................................................................................................................................3Change in Future.........................................................................................................................................4Forces that affect marketing........................................................................................................................5Laws and Government.............................................................................................................................5Competition.............................................................................................................................................6Conclusion...................................................................................................................................................6References...................................................................................................................................................71
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Marketing Management Introduction The report gives focus on the marketing concept. Marketing is related to promoting the goods and services in an effective manner. In the first phase of the report, the new marketing realities are discussed. The last phase of the report gives focus on the other forces that might givedirect impact on marketing.New Marketing Realities It is evaluated that the marketplace in the recent scenario is very different as compared to the earlier times. The three key forces that drive the new marketing realities are: Technology In the digital era, it is evaluated that the marketing can be done in an effective manner. Technology is one of the new marketing realities that have given emphasis on attaining the success. The revolution related to digitalization has created an information age that gives assurance to offer accurate levels of production and also to target the large communication area. The advancement in transportation, shipping and communication 2
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