Marketing Management: Strategies and Objectives

Marketing
Management

Table of Contents
Introduction:.....................................................................................................................................1
TASK 1:...........................................................................................................................................1
P1: Discuss the marketing audit in the situation of the organisation....................................1
P2: Explain the TOWS analysis which organization uses in their management...................3
TASK2:............................................................................................................................................3
P3: describe the marketing objective and it’s key role for the organisation........................3
TASK 3:...........................................................................................................................................5
P4: Explain the marketing mix and uses in the context of organisation..............................5
TASK 4:...........................................................................................................................................6
P5: Examine the function of the client services in the organisation:.....................................6
Conclusion:......................................................................................................................................6
References:.......................................................................................................................................7

Introduction:
The marketing management refers to the process which provide the ways to advertise the
manufactured goods and services in the goal market so that company can increase the profits in
the long run. However, it is ways to reach out the larger audience by conducting the reach in the
market and finds out the target customer and do campaigning about organisation product and
services so that customer are aware about the such goods are available in the market. The
marketing administration plan shows the target segment in the market and make value
proposition of the creation by doing the campaigning in the audience areas. The marketing
management helps in identifying the marketplace for the item for consumption and services and
make various plan to introduce the goods and service in the market and make the brand image in
the target market places. Under this assignment the ALDI company make us advertising plan to
find the right kind of customer and campaigns about their product in the market so that can earn
the profits in the long run. There will be conversation on the Tows and the application of the
advertising mix which helps in improving the performance of the company in the target
market. (Sanghvi, and Hodges 2015)
Summary of the company:
ALDI is super market founded by the brother Kari and Theo Albrechit in the year 1946 and
have a headquartered in London, the company has chain in different international levels and
offering variety of product as a grocery thing and households essential to the customer at
reasonable price so that company can enhance their bazaar share in the market.
TASK 1:
P1: Discuss the marketing audit in the situation of the organisation
The market audit is procedure of analysing the marketing environment in the systematic ways
both internal as well as external situation. In the another words, It can be assured that it is course
where goals and objective of the company can achieve by following the plan of action and
making best use of available resources in the most effectives ways. (Heimbach,, Kostyra, and
Hinz, 2015)
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The focus is on the getting better the routine of the company so that they can attract the
more customer in the market. With the condition of the ALDI company, the marketing manager
focus on conducting the campaigning to promote its goods and services in the target market so
that more customer are attracted to the organisation. The company uses the tagline “ expressing
ourselves “ to advertise its goods and services in the target market.
Important of marketing audit:
 It provide a way which helps the establishment to accomplished the goal and objective
within the time frame.
 It provide a way to executive to see what’s operational for the system of government and
any area for improvement in the operational management.
 It helps in exploring the new ideas and polices to make effective marketing strategies
The marketing audit helps in reduction the time and money in the present and long run by
investing in impressive strategies. (McDonald, , 2015)
While conducting the marketing audit the company have to stay the following points in
minds:
 The marketing audit should be wide-ranging in its approach to realize the goals
in the proper manner.
 Nature of the audit must be systematic as it involved the micro and macro
environment.
 It must be self-governing in the process.
The mechanism of marketing audit:
Macro - environment audit: under this type of audit, all the factor which are exterior the
company have pressure on the show of the organisation.
Task environment audit: here all those factors which have close relation with the market
and customer are included.
Marketing scheme audit: the organisation need to have a reasonable mission and objective
which can be achieve in the long run. (Guo, 2015)
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