Assignment: Introduction to Marketing (Marketing Management)

Annotated Reference List
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Contents
Organization Chosen.................................................................................................... 3
Aim of Project............................................................................................................ 3
Objectives................................................................................................................. 3
Information Sources..................................................................................................... 3
Academic Text Books............................................................................................... 3
Academic Journal Articles.......................................................................................... 3
Websites................................................................................................................ 4
Time Management...................................................................................................... 4
Personal Reflection...................................................................................................... 5
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Organization Chosen
The chosen organization is named as Marriott Hotel. The particular areas of marketing that
will be focused for next assignment entail promotion, market segmentation, place, and price.
Aim of Project
It is noteworthy that the marketing mix is deemed as a range of controllable, strategic
marketing techniques which a business utilizes to generate an intended reaction from the
target marketplace. It is supposed as a technique to assist marketing planning and
implementation. Marketing segmentation indicates to the approach in which chosen sets of
clients are recognized so some goods might be demonstrated to them which attracts to their
interests. The major purpose of the research will to study four areas of marketing
environment with respect to Marriott Hotel in the UK.
Objectives
The research objectives to fulfil the primary aim are mentioned below:
 To understand the marketing segmentation practices of Marriott Hotel.
 To know the promotional practices of Marriott Hotel.
 To understand pricing and place strategies of Marriott Hotel.
Information Sources
Academic Text Books
Kavoura, A., Kefallonitis, E. and Theodoridis, P., 2019. Strategic innovative marketing and
tourism. Springer Proceedings in Business and Economics, seen at https://doi.
org/10.1007/978-3-030-12453-3_101.
Proctor, T., 2020. Absolute Essentials of Strategic Marketing. Routledge.
Madhok, R. and Doherty, T., 2020. Evolving Hotel Segmentation. In Hospitality Revenue
Management (pp. 61-83). Apple Academic Press.
Solomon, M.R. and Mrad, M., 2022. Fashion & Luxury Marketing. SAGE.
Academic Journal Articles
George, R., 2021. Market Segmentation, Targeting, and Positioning. In Marketing Tourism
and Hospitality (pp. 221-246). Palgrave Macmillan, Cham.
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