Analysis of 44ps of Marketing and Management

This essay analyzes the 44p's in marketing that a successful business company needs to embrace in order to be competitive in the market. It covers topics such as packaging, understanding customer fears, advertising, and more.

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MARKETING AND MANAGEMENT
Analysis of 44ps of marketing and management
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Author's Name
Institution name

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Introduction
Business companies and organization need to market its products and services effectively
in order for them to be competitive in the market and ensure that its products are known and
appealing to potential customers1. The essay analyses the 44p's in marketing that a successful
business company needs to embrace in order to be competitive in the market.
44p's of marketing
Packaging
It involves packaging of products in an attractive design so as to be noticed by customers easily
thus making them buy them.
Pain
Involves understanding the kind of fear that their customers have toward their products or
services and use it for their benefit.
Pandemic
Have a valuable and entertaining advertisement which makes people happy to spread it
Part
Identify part of the product relevant and important to the customer this makes them to constantly
think of the product.
1 Sheilagh Mary Resnick, Ranis Cheng, Mike Simpson, and Fernando Lourenço.
"Marketing in SMEs: a “4Ps” self-branding model." (International Journal of Entrepreneurial
Behavior & Research 22, no. 1 2016), 167.

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Party
Establish user group such as discussion forums whereby customers who buy their products can
join2.
Pass-along value
Companies need to focus on the quality and durability of their product.
Peers
Provide proof that somebody else used the product and recommended it for great use.
Perceptiveness
Explain how the product will be used so as to win the confidence toward the product.
Personas
Direct your marketing to a specific group or customers.
Picture
Use pictures because they are appealing to the customers more than words.
Pilot
Provide testing of products before purchase.
Placebo
2 Michael J Baker. Marketing strategy and management. (Macmillan International Higher
Education, 2014).

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Avoid counterfeit products because they neither last nor meets customers' expectation last.
Planning
Plan the marketing process well.
Planting
Use different channels to deliver the same message.
Playfulness
Businesses should use advertisement with positive emotions to the customers.
Pleasure
The product should make peoples' life happier.
Plot
Formulate your advertisement well.
Politics
Use a key figure in marketing your products. It wins people trust and confidence.
Porn
Company product should make the customers feel attractive.
Positivity
The product needs to make people feel motivated and positive.
Praises

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Praises in marketing increase quality of the product to the customers and reduces the fear of
risking.
Prediction
Aim at reducing negative customer prediction after purchasing the product.
Preferences
Convince customers who use competitors' products by comparing products. .
Premeditation
Consider all aspects of the marketing campaign.
Press
Tie your marketing to social media which is more popular today.
Pressure
Create an urgency for the product.
Preview
Create an imaginary picture in the minds of the customers.
Pricing
Understand how much people want to buy the product then put a fair price
Priests
Marketing words should match peoples' belief and expectation.
Prince

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The product or service should answer customers dream.
Principles
Reinforce peoples’ principles do not contradict them.
Product
Ensure quality Products to the customers.
Production
Indicate the effects the product might have on the surrounding.
Prominence
Choose the best channel for advertisement and use the good content.
Proof
Use a trustworthy expert relevant to your product like for toothpaste, use a dentist.
Properties
Always include most important properties which the customers need.
Prosperousness
Marketing should aim at increasing the status of the people.
Protection
Offer protection of the products like customer services, warranty.
Purpose cow

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Be unique in your marketing.
Purpose
The product should be purposeful. For example, it is environmentally friendly.
Push
Push the customer to take action of buying the products.
Conclusion
Marketing is very essential for the success of any business and therefore, it should be
well planned and done in an effective manner with aim of increasing sales and satisfying the
customers.
References

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Baker, Michael J. Marketing strategy and management. Macmillan International Higher
Education, 2014.
Resnick, Sheilagh Mary, Ranis Cheng, Mike Simpson, and Fernando Lourenço. "Marketing in
SMEs: a “4Ps” self-branding model." International Journal of Entrepreneurial Behavior &
Research 22, no. 1 (2016): 155-174.