MRKT20052 Marketing Management and Digital Communications Term 2, Article 2022

Running head: MARKETING
MRKT20052: Marketing Management and Digital
Communications Term 2, 2019
Assessment 1: Reflective Analysis of Two Articles
Article 1: The Ultimate Guide to Marketing Trends in 2019
Article 2: How Social Media is helping Big Tobacco Hook a New Generation of Smokers
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1MARKETING
Table of Contents
Article 1: The Ultimate Guide to Marketing Trends in 2019..........................................................2
1. Key Issues Illustrated in the Article.............................................................................................2
2. Explanation of Why the Issues illustrated in the Articles are Important.....................................2
3. Discussion of Implications of the Issues from Marketing Perspective........................................3
Article 2: How Social Media is helping Big Tobacco Hook a New Generation of Smokers..........5
1. Key Issues Illustrated in the Article.............................................................................................5
2. Explanation of Why the Issues illustrated in the Articles are Important.....................................5
3. Discussion of Implications of the Issues from Marketing Perspective........................................6
References:......................................................................................................................................8

2MARKETING
Article 1: The Ultimate Guide to Marketing Trends in 2019
1. Key Issues Illustrated in the Article
The article discuss about marketing trends by focusing on how the introduction of a new
technology or statistic brings about a change in every possible aspects. Be it on a monthly or a
quarterly basis emergence of new trends and techniques is believed to bring about changes in the
existing ways of connecting, attracting and marketing to the audience. The article portrays that it
is not always enough to keep pace with the changes and therefore attainment of success is not an
easier cup of tea. Success is only attainable if one remains ahead in the rat race considering the
fast paced world of marketing. This calls for the need of the creation of a marketing guide which
is the actual focus of the article. Here, the article discusses of a free generator that helps the
marketers in receiving 12 month marketing within 10 minutes. The marketing trends included the
content marketing trends, general marketing trends, search engine optimization marketing trends,
social media marketing trends, privacy marketing trends and technology marketing trends
(Sridevi & Kumar, 2015).
2. Explanation of Why the Issues illustrated in the Articles are Important
Although my business follows a marketing strategy or approach but it is necessary to
keep up with the developments in industry and also take into consideration the marketing trends
as the marketing trends allows in: