Marketing Plan for Musiclens in Australia

MARKETING
MANAGEMENT AND
DIGITAL
COMMUNICATIONS

Introduction
 The presentation provides an overview of the business of
Musiclens in terms of Australian perspectives
 The assignment focuses on the development of a marketing plan
to introduce the product successfully in the market
 It can allow the company to create a good brand image
 The company can manage business expansion with the product
to be newly launched in the market

Target Market Identification and
Marketing Objectives
 The right target market is selected to position the product to be
launched well in the host country
 Musiclens aims to market segments include those comprising of
the musicians, music enthusiasts
 The customers with active lifestyles are also targeted by the
company to whom the Musiclens can be a good choice
 Majority of the younger customers are preferring the high tech
gadgets of Musiclens

Marketing and financial objectives
 To gain consistency in sales by achieving a growth over 10 percent in the
development of online customers
 To improve the marketing efficiency by establishing good and effective online
website for engaging more clients and spread awareness about the newly
product launched
 To enhance the level of distribution by 10 percent through social media
marketing and products offered through e-commerce by Derringers Music
company in Australia
Financial objectives
 To increase the level of profit to more than 20 percent for Musiclens, Australia
 To facilitate the marketing efforts and manage investments by shareholders or
investors for improving the working capital and the financial condition too