Marketing Management and Digital Communications

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MARKETING MANAGEMENT
AND DIGITAL
COMMUNICATIONS
[Type the document subtitle]
9/16/2019
Student name

MARKETING MANAGEMENT AND DIGITAL COMMUNICATIONS
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Executive summary
The key purpose of the report is to prepare a marketing plan for a sports equipment company that
is disrupt sports. The company initiated by offering product line from surfing, which has now
turned up to skate, yoga and snow sports equipment as well by the end of 2015 and 16.
Corporate tax rate, which is constant for Australia by 2006 that is 30% which reflect that be for
financial outcomes of the company will not be disturbed due to stable taxation. In Australia
western culture has been adopted, and considering the disrupt sports business which is majorly
focused over the water sports. Australia is found to be one of the technical advanced nation,
which reflect use of updated technology, Customer Segments are based on Demographic
segment, this include targeting customers from age 18 to 40. Moreover, psychographic segment
bases including targeting College going students, and business person.
The recommended product strategy would product diversification of strategy, which will be
including entering new market with new products. The pricing strategy for the disrupt sports
considering the pricing matrix; the recommended strategy will be premium pricing strategy.

MARKETING MANAGEMENT AND DIGITAL COMMUNICATIONS
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Contents
Executive summary.........................................................................................................................1
1.0 Introduction................................................................................................................................3
2.0 Situational analysis....................................................................................................................3
2.1 Pestle analysis........................................................................................................................3
2.2 Customers analysis................................................................................................................6
2.3 SWOT analysis......................................................................................................................6
2.4 Segmentation and Targeting..................................................................................................7
2.5 Positioning statement.............................................................................................................7
2.6 Problem statement.................................................................................................................8
3.0 Objective and marketing strategy 500.......................................................................................8
3.1 Marketing objectives.............................................................................................................8
3.2 Marketing Mix strategy.........................................................................................................9
Product.....................................................................................................................................9
Price.......................................................................................................................................11
Place.......................................................................................................................................11
Promotion..............................................................................................................................12
4.0 Evaluation, Budget and control 400........................................................................................13
4.1 Effective measures, control measures and contingencies....................................................13
4.2 Budget..................................................................................................................................14
Marketing Budget of disrupt sports (In million Dollars)...............................................................14
4.3 Conclusion...........................................................................................................................15
5.0 References................................................................................................................................16

MARKETING MANAGEMENT AND DIGITAL COMMUNICATIONS
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