Table of content Introduction 3 Situation Analysis 3 Internal analysis: 3 PEST 4 Porters 5 Force 5 Problem Statement 5 SWOT 5 Potential Market Segment 6 Target Market Positioning 6 Marketing Objectives and Goals 7 Financial Objectives and Goals 7 Marketing Strategy and Marketing Mix 8 Implementation and Control 9 Action plan 9 Budget: 11 Control and evaluation: 11 Promotion Mix 12 Conclusion 13 References: 15 Introduction The marketing plan is the most essential tool that can help to increase the profitability, brand image, consumer satisfaction, customer base,