logo

Marketing Management and Digital Communication PDF

   

Added on  2021-05-31

17 Pages3831 Words24 Views
Running head: MARKETING MANAGEMENT AND DIGITAL COMMUNICATIONMarketing Management and Digital CommunicationName of the Student:Name of the University:Author Note:

1MARKETING MANAGEMENT AND DIGITAL COMMUNICATIONExecutive SummaryThe study develops a systematic marketing plan for Nexba Beverages, which introduced thesugar free soft drinks for the first time in Australia. The identification of the effects of both theexternal and internal forces help in recognizing the target market segments based on which themarketing and financial objectives are formulated in this study. The study also discusses that the partnerships with Coles Supermarket became quite helpful forserving more amounts of the customers. The company is now associated with the supermarketchains like 7-Eleven and Woolworths. The demands of the calorie free sweetened soft drinks arequite significant for the company to establish the better position in this competitive market. Thedirect competition with Pepsi and Coca Cola is much threatening for maintaining the sustainableposition. These Retail Giants are selling various ranges of the products to the customers, which isone of the major benefits for the company to promote the brand through such leading retailshops. It can be recommended that creating the social media pages would also be much beneficial forthe company to promote the brand and the product to a number of customers. The companyrequires establishing their own professional websites through which the customers would bereceiving more information about the ingredients used in the soft drinks along with theapplication of placing order online.

2MARKETING MANAGEMENT AND DIGITAL COMMUNICATIONTable of Contents1. Introduction..................................................................................................................................32. Situation Analysis Recap.............................................................................................................33. Discussion....................................................................................................................................4a) Problem Statement...................................................................................................................4b) Discussion of Potential Market Segment................................................................................5c) Discussion of Target Market and Positioning.........................................................................54. Marketing and Financial Objectives............................................................................................6a) Marketing goals.......................................................................................................................6SMART Goals.............................................................................................................................6b) Financial Goals........................................................................................................................75. Formulation of Detailed Marketing Mix Strategy.......................................................................8a) Marketing Mix.........................................................................................................................86. Budget Allocation for Promotion Mix.......................................................................................117. Conclusion.................................................................................................................................118. Evidence of Research................................................................................................................12References......................................................................................................................................14

3MARKETING MANAGEMENT AND DIGITAL COMMUNICATION1. Introduction Marketing management is one of the major components that deal with the brandpromotions and gather the responses of the customers related to their needs and demands.Accordingly, business marketers develop the systematic marketing procedures that can satisfythe needs of the customers as well as ensure more profits for the business in a competitivelandscape (Sinapuelas, Wang & Bohlmann, 2015). The study would develop a structured marketing plan for Nexba Beverages, which hasbrought the revolutionary traditions in the soft drink market in Australia. The company haslaunched the Naturally Sugar Free Cola, Orange, and Lemon Sparkling Infusions. The studywould develop a systematic marketing plan for increasing sales ratio. Furthermore, a detailedmarketing mix analysis would provide the fruitful insights regarding the relevant marketingstrategies to be developed. A structured budget will also be formulated to understand theprobable expenses on the promotional mix. 2. Situation Analysis RecapNexba Beverages introduced the sugar free soft drinks for the first time in Australia.These naturally sugar-free soft drinks have set the priority level at the top of the list since theAussie customers are much health conscious. The new range of Cola includes the naturalingredients, zero sugar alternatives, and different flavors or sweeteners (Ainomugisha, 2016).The situation analysis for this beverage market determines the demands of the society in terms ofconsuming health drinks with tasty flavors.The stable political scenario of Australia is quitehelpful for the business to ensure growth and sustainability. In fact, the higher economy of thecountry is contributing towards profit making values for a longer run.

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Marketing and Digital Communications - Assignment
|13
|3186
|22

Nexba’s Marketing Plan - Marketing Management & Digital Communication
|15
|3652
|298

MRKT20052 - Marketing Management and Digital Communication
|13
|2920
|48

Digital Communication and Marketing Mix in Nexba Beverage
|15
|3241
|465

Marketing Management and digital Communication assignment PDF
|16
|3716
|62

Marketing Management digital communication PDF
|16
|3585
|71