Marketing Management Article Review 2022

Running head: MARKETING MANAGEMENT – ARTICLE REVIEWS
MARKETING MANAGEMENT – ARTICLE REVIEWS
Name of the Student
Name of the University
Author Note

MARKETING MANAGEMENT – ARTICLE REVIEWS1
Table of Contents
Article #3.............................................................................................................................2
Article #4.............................................................................................................................3
References............................................................................................................................5

MARKETING MANAGEMENT – ARTICLE REVIEWS2
Article #3
The article discusses the use of the proper authenticity within the products and the
services that are marketed by the companies operational in the international markets. The
authenticity of the products as well as the services that are maintained by the organization is
generally subjective in nature. The products or the services that are considered to be authentic by
a certain section of people might not be the same for other sections of the concerned client
database. The article suggests the fact that the clients of the organization might react to the
various reviews that have been shared by the other clientele who are associated with the
organization as well (O’Connor, Lehman & Carroll, 2019). The article further discusses the fact
that the authenticity of the products and services is helpful in the creation of competitive
advantage. This is due to the fact that the authenticity of the concerned products as is maintained
by the company helps the company to attain a proper and unique selling proposition within the
given markets wherein the company has been functional (Čirjevskis, 2016). The reviews and the
ratings that are shared by the other clients of the organization help in the overall development of
the client base as well as helps in the popularization of the given business organization.
The major marketing issues that have been discussed within the given article refer to the
development of the competitive advantage of the company within the markets wherein the
concern has been operating. The reviews and the ratings that are provided by the existent
clientele of the organization is observed to have been used as an overall reference for the
potential clientele of the organization (Hughes, Gray & Whicher, 2018). The reviews and the
ratings help the potential clientele in concluding a certain view regarding the quality as well as
the authenticity of the concerned product or service. The clients are also observed to develop
opinions on the basis of the various reviews that are highlighted by the existing clientele of the
organization. The clients are observed to be deriving the authentic nature of the products and the
services through the ways in which the concerned organizational management have been dealing
with the issues that have been highlighted by the existing clientele of the organization. Vieira et
al. (2016) state that the managers of the organization are known to have been dealing with the
various ways in which the company might attain the required unique selling point which in turn
would affect the competitive advantage of the company in the given markets.