logo

Marketing Management Assessment Assignment

   

Added on  2020-06-05

22 Pages4972 Words47 Views
Marketing managementassessment1

Table of ContentsINTRODUCTION...........................................................................................................................1TASK...............................................................................................................................................1Research, analyse and evaluate the key dynamics and trends within the external marketingenvironment that are likely to impact on your chosen brand.................................................1Marketing concept and theory to evaluate activity that demonstrate value for target customers..............................................................................................................................................10Segmentation, targeting and positioning..............................................................................11RECOMMENDATIONS...............................................................................................................12CONCLUSION..............................................................................................................................14REFERENCES..............................................................................................................................152

Executive summaryIn the present report, marketing management assessment describes on the charitybusiness with cater different aspect in enterprise. In this way, key dynamics assists to develop insystematic way. Therefore, it will be helpful to make sure profitable results that also enhancecustomer satisfaction at workplace. Further, charity enterprise also assess PESTLE impact ontheir functions to enhance results that provide opportunity to make sure external environmentanalysis can be ascertain in effective aspect. Further, different model also describes to assesseffective results in business unit. Report also summarized about the recommendations thatprovide to assess impact of marketing management on charity business. 3

INTRODUCTIONMarketing is the effective organisational functions that carry different set of activities. Italso consists creation, communicating and delivery the value towards customer. Main aim ofeach organisation is follows functions and operations of marketing that identify targetmarketplace and satisfaction of customers (Armstrong, Kotler and Brennan, 2015). In thiscontext, effective analysis of market assists to designed program within the processes. In otherwords, marketing management is the art and science of chosen place that getting, keeping andenhancing customer base through developing strategy with communication and value for buyers.In this context, present report is based on Arts Council England which is the divided into threedifferent parts. This is working as non –departmental public body of the public body ofdepartment of culture, media, sports, etc. They are working for different types of investmentprograms that dedicated to promote, perform, visual and literacy arts. It demonstrates functions and operations as government funded body which dedicatedsince 1994. Mainly it is responsible for supporting and developing of museum and functions andinherited from now defunct archives’ councils in England. There are mainly 15 members madeup as representatives of the art communities in major five areas such as North, Midland, London,South East and South West. In this context, present report analysis and evaluates trends ofexternal marketing that impact on the selected enterprise. Furthermore, it includes currentmarketing concepts and theory to evaluate activities that included in it. It also used in analysis ofvalue of target customer and consumers of the charity. At last, report provide detail aboutrecommendations that enhance market share of the charity business in significant manner. TASKResearch, analyse and evaluate the key dynamics and trends within the external marketingenvironment that are likely to impact on your chosen brandIn order to make successful operations and functions, charity business need toconcentrate on their sustainability. Therefore, Arts Council England needs to aware about trendsthat comes from external environment and affect directly to business activities. There are severaltypes of forces that come in external environment and fully impact on short and long termstrategies (Armstrong, Kotler and Brennan, 2015). It is also helpful to concern other players andcompetitors who working in same type of operations and functions. In this context, long term4

sustainability comes through ability and balancing of two elements such as ability to anticipatelikely future and deal with day to day activities of emerging market (Miquel-Romero, Caplliure-Giner and Adame-Sánchez, 2014). It includes following factors that can be impact on the chosenenterprise:Political factors: In respect to considered impact of political factors, industry profitabilityneed to be analysis by Arts Council England. In political government stability, taxationpolicy, foreign trade policies, etc. These all elements contribute major contribution indeveloping nations. Taxation policy is only factor which can be impact positively andnegatively in both manners (Miquel-Romero, Caplliure-Giner and Adame-Sánchez, 2014).Therefore, the chosen business need to pay taxes on time which impact on the performanceobjectives. In the enterprise, it can be provide positive impact due to the company deals incharity sector. Hence, it can be stated that political factors highly influence and good for thecited firm (The socio-economic trends affecting charities today, 2017). In 2010, review isdone in which reduction of public spending around over the five year. Government haspromise to done some welfare around pound 470 in voluntary and community sector. Inaddition to this, government also initiate several programs that create risk in charitybusinesses and fail to deliver policy. It can also diverse away from different priorities thatrequired changes in Arts Council England. Prior to the election, conservative party pledgedto charities that share income from public sector and continue growth under a Torygovernment. David Cameron speeches on the big society since election have re-affirmed ofthe coalition government commitment to the voluntary sector. It can be also expected tobecome bigger part of the governance. 5Illustration 1: Decline voter turnout

Figure 1 Budget DeficitEconomic factors: In respect to develop effective functions and operations, economyfactors also creates major impact on Arts Council England. In this context, unemploymenttrends, disposable income and many other elements impact on non-profit organizations.Increasing cost of products and services also enhance rental payment, bank fee and utilitybills as well. Therefore, it can be impact on the country results and outcomes (Eteokleous,Leonidou and Katsikeas, 2016). For human services and welfare organization, increase needfor assistance and fund also required that reduce profitability of the country. Economicfactor create impact in different way as per product and services that serve by the business.It negatively impacts due to employment decrease within the country. On the other hand,welfare program for the people can determines effective results and positive results atworkplace. With the help of carry elements in economic factors, the organization developstheir results in successful manner. Economic crises crucial factor for charities but it effectsvery complex and still it in the progress. Due to changes in emerging market, unanticipatedconsequence determines in public. In respect to concrete the evidence from the charityaccount side has been slower due to time lag. With the help of survey, it has been find that inMay 2009 expectations not determines for income generation since previous December.However, 45% of charity respondents already experienced in declining of income and itsgrowth in same period. In charities it has been experienced that almost 60% to the top 5000charities experienced decline up to the 25%. Despite of media talk about the green shoots in6

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
InTRODUCTION 3 MAIN BODY3: Understanding and Assessing Impact of Environmental Forces on an Organisation
|11
|2378
|75

Business Environment Aspects - Doc
|9
|2702
|34

Business Strategy: Impact of Macro and Micro Environment on Tesco
|15
|4994
|61

Healthcare Environment Assignment Report
|14
|4262
|31

PESTLE Analysis of Contemporary Hospitality Industry
|21
|1217
|83

Different Types of Organization Business
|16
|4793
|174