Assignment on the Marketing Management

Added on - 28 May 2020

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Running head: MARKETING MANAGEMENTMarketing ManagementName of the StudentName of the UniversityAuthor note
1MARKETING MANAGEMENTExecutive summaryThe purpose of this report is to highlight that how using specific marketing tools themanagement of Foodpanda can gain a competitive advantage in the global market. It is seen thatby implementing effective marketing tools and by analyzing their position in the market, themanagement of Foodpanda can determine their exact position in the global market and thatwould help them to strategize their upcoming activities to capture the majority portion of themarket.
2MARKETING MANAGEMENTTable of ContentsIntroduction......................................................................................................................................3Target market...................................................................................................................................4Current market position...................................................................................................................4Marketing Objectives.......................................................................................................................5Market promotion plans...................................................................................................................5Current Value Analysis....................................................................................................................9Conclusion.....................................................................................................................................10References......................................................................................................................................12
3MARKETING MANAGEMENTIntroductionIn recent global market Foodpanda has gained a huge popularity being a reputed globalmobile food delivery organization. The business organization is currently headquartered atBerlin, Germany and operates in more than 22 countries throughout the world. As stated byParker, Van Alstyne and Choudary (2016),the business organizations provide their users thefreedom to choose local restaurants and order food via their application that runs on any types ofsmart phones. The business organization currently has collaborated with more than 27000restaurants throughout the world and still counting more and the management of the businessorganization has recruited more than 16000 people for delivering products. The organization wasfounded by Benjamin Bauer, Ralf Wenzel and Felix Plog in the year of 2012 and subsequentlythe business of Foodpanda expanded into the global market acquiring the most of the serviceindustry related to the delivery of food. Foodpanda gets orders from the target customers viatheir mobile applications and websites and forwards the orders to the concerned restaurants.Then the organization sends people to pick up the order and delivers to the customers, this is theway how the business of Foodpanda runs. According toSee-Kwong et al. (2017),In the webpages of the restaurants Foodpanda has a review section where the customers can give theirfeedbacks so that the management of the organization can improve in concerned areas. Currentlythe management of Foodpanda wants to acquire the majority portion of the market of operationeliminating threat of rivalries from the rival organizations. Thus, the management of Foodpandaneeds to ensure a great and effective marketing plan to increase the sales numbers of theorganization. This report will discuss the targeted market of the organization and its currentposition in the market along with discussing its objectives and the marketing promotion plan.
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