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BE511 Marketing Management Assignment: Arket

   

Added on  2020-05-28

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Running head: MARKETING MANAGEMENTMarketing managementName of the studentName of the universityAuthor note
BE511 Marketing Management Assignment: Arket_1

1MARKETING MANAGEMENTExecutive summary The aim of this report is to discuss about the potentiality of Arket in the market of Singapore.This report discussed the viability of this brand from the perspective of being a eco-friendlybrand. Moreover, the internal and external factors to be faced by them in operating in the marketof Singapore are also being discussed in this report. The report concludes that Singapore will bea good opportunity for Arket for expanding their market presence. Moreover, the competitoranalysis in this report also concludes that, Arket should cater to the premium segments and theyshould have variants of their products.
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2MARKETING MANAGEMENTTable of ContentsIntroduction......................................................................................................................................3Determination of the internal environment......................................................................................3SWOT analysis............................................................................................................................3Determination of the external environment.....................................................................................5PESTLE analysis.........................................................................................................................5Competitor analysis.........................................................................................................................8Perpetual map..............................................................................................................................9Conclusion.....................................................................................................................................10Reference.......................................................................................................................................11
BE511 Marketing Management Assignment: Arket_3

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