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Marketing Management Challenges

   

Added on  2019-09-30

3 Pages672 Words157 Views
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Marketing Management – Assignment SolutionSolution 1. The key marketing challenges that the organization HubSpot was facing pertainedto the determination of the consumer segments which could turn to be fruitful for the organization (Steenburgh et al., 2009). The cost effectiveness strategy for HubSpot was crucial too and a challenge to be maintained as it was the growth stage for the organization. The consumer segment for the organization was diverse. The strategic planning difficulty wasclosely related to the challenges it faced. Solution 2. a. The pros and cons pertaining to the first alternative solution in order to address these marketing issues is linked to the consideration of the advice which was provisioned by the venture partners of the organization to well consider the medium sized businesses. As these businesses formed 73% of the customer base of HubSpot, the target could bring in greater success (Menon et al., 2015). The driving of brand awareness and generation of leads would be beneficial too. The cons linked to the alternative was the cost involved in the acquisition of this customer base. The cost was $1000 whereas the charges that the clients while for consulting to be $500 and $250 for each month that was ongoing.Solution 2. b. The pros and cons pertaining to the second alternative solution in order to address these marketing issues is with respect to the benefit with the performance of websitesand the strength pertaining to the social media. This enhanced basis the web analytics linked to the organization. There are disadvantages too with the consideration of alternative. While focusing on the segment, the working relations with respect to the outside agencies to carry
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