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Marketing Management Assignment Study

   

Added on  2020-05-16

23 Pages4909 Words99 Views
Running head: MARKETING MANAGEMENTMarketing ManagementName of the Student:Name of the University:Author’s Note:

1MARKETING MANAGEMENTExecutive Summary Marketing Management is processof applying, tracking and reviewing organizational resourcestowards achieving organizational success. This study has described 8 P’s of marketing strategyof Cole’s Roxburgh Park. Apart from the theoretical definition, the study has also demonstratedpractical application of the 8 P’s of marketing strategy on the organization. The organizationmajorly provides household products for Australian households. After assessing the effectivenessof the marketing strategies, the study has also provided appropriate recommendations for theorganization towards improving its 8P’s factor. Moreover, the organization should improve onthe quality of the products and the physical evidence for getting high level of organizationalsuccess.

2MARKETING MANAGEMENTTable of Contents1.0 Introduction................................................................................................................................31.1 Company................................................................................................................................31.2 Product and Location.............................................................................................................31.3 Consumer...............................................................................................................................42.0 Analysis.....................................................................................................................................52.1 Product...................................................................................................................................52.2 Price.......................................................................................................................................62.3 Place.......................................................................................................................................72.4 Promotion..............................................................................................................................72.5 Process...................................................................................................................................82.6 Physical Evidence..................................................................................................................82.7 People....................................................................................................................................92.8 Partnership.............................................................................................................................93.0 Recommendation.....................................................................................................................103.1 Product.................................................................................................................................103.2 Price.....................................................................................................................................113.3 Place.....................................................................................................................................113.4 Promotion............................................................................................................................123.5 Process.................................................................................................................................13

3MARKETING MANAGEMENT3.6 Physical Evidence................................................................................................................133.7 People..................................................................................................................................143.8 Partnership...........................................................................................................................144.0 Conclusion...............................................................................................................................155.0 Recommendation.....................................................................................................................15References......................................................................................................................................17

4MARKETING MANAGEMENT1.0 IntroductionMarketing management is the process of developing suitable strategies and planning forthe products and services, advertisement, promotional sale to the desired consumer group (Khan,2014). This study has 8 marketing P’s of Cole’s Roxburgh Park, which is actually located in theRoxburgh Park. Apart from theoretical description, the study has also applied such 8p’s ofmarketing mix on the product of this organization. On the other hand, the study has also providedsuitable recommendation on the 8 marketing P’s of Cole’s Roxburgh Park towards theirimprovement. 1.1 CompanyFor over 100 years, Coles has continued to deliver high quality products and outstandingcustomer service to millions of customers in Australia. The organization is highly dedicated toprovide family products to the Aussie families for their happy and healthy home life. Cole’sRoxburgh Park is the store located in the Roxburgh Park Area of Australia. The organizationalways provides products with low cost for lowering the cost of living of the Aussie families(Coles Roxburgh Park, 2018). Among all the product range like food, gift cards, meat, fruit dairyand others, Coles loves to provide quality food products to the customers with lowest cost. 1.2 Product and LocationCole’s Roxburgh Park is location is the area of Roxburgh Park of Australia. The area isactually within the Melbourne city of the country. The store is placed at convenient location ofMelbourne, which is accessible and convenient enough for the customers. The organizationmainly offers household products like bakery, dairy, deli, fresh fruit and vegetable, meat andothers (Coles Roxburgh Park, 2018). Apart from that, the organization also delivers baby

5MARKETING MANAGEMENTproducts, Coles mobile, gift cards, liquor, gluten free product, kosher and others. Moreover,Cole’s is always intended to meet the household need of the customers through delivering itsproducts offerings to them. 1.3 ConsumerThe consumers of Coles are generally from Medium income group family. Moreover, theconsumers of the organization are mostly middle income group people of Australia. Theorganization has mostly targeted household consumer group having average income sources.Moreover, the intension of the organization behind such targeting strategy is to get success oflow cost pricing strategy (Kraus et al., 2016). Furthermore, the organization majorly focuses onlower middle age consumer group having positive attitude towards their life. Figure 1: Cole’s Consumer Group

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