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Marketing Management Assignment

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Added on  2019-10-01

Marketing Management Assignment

   Added on 2019-10-01

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Running head: Marketing Management 0Marketing Management 1[Document subtitle][DATE][COMPANY NAME][Company address]
Marketing Management Assignment_1
Marketing Management 1Answer 1The major marketing issues faced by Home Depot is employee participation within the marketing mix. The primary objective of the former CEO Nardelli’s was oriented towardsimplementation of a centralized as well as a military-like training for the purpose of creating a disciplined employee, with a hope to drive the existing operations towards accelerating profitability in the future. The CEO lacked experience in retail thereby leading to disruption of the customer-oriented culture of the organization. In addition to this, the CEO also wanted to restructure the organization by implementing advanced technologies in order to compete with the rival organizations such as Lowe’s as well as Wal-Mart. Moreover, Nardelli had alsostrived towards implementing the business model, however, he failed to understand that GE company which offered products and services to both the manufacturers as well as corporations did everything which satisfied the customers largely. Answer 2Employee engagement has been considered as one of the most essential strategies in marketing and communication. According to the point of view of the scholar Saks (2006), lack of employee engagement not only disrupts the quality of work but also the overall business organization. In addition to this, Failure to analyze low employee engagement mightalso lead to high degree of absenteeism, bad decision-making as well as accidents and injuries. Therefore, the best available alternatives for employee engagement are:Alternative Solution 1Improving the training programs and group learnings for employees and engage those staffs who are full-time workers than compared to part-timers. The most significant advantage of this option is that the employees would get engaged while getting well trained and become more competitive for their job role (Attridge, 2009) However, it would increase the business cost as well. Alternative Solution 2Encourage employees to create and contribute towards enhancing marketing mix by introducing diverse programs for employees, either weekly or monthly. This option will encourage employee participation thereby decreasing dictatorship over them as a result enhancing the social relationship between the management and the employees. However, it
Marketing Management Assignment_2

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