Marketing Ethics and Research Trends

This assignment delves into the crucial relationship between marketing ethics and current research trends within the field. It examines how ethical considerations are addressed in marketing literature, particularly focusing on advertising practices. The analysis considers the evolution of research methodologies and their impact on shaping ethical perspectives in marketing. Furthermore, the assignment explores the influence of various factors, such as globalization and technological advancements, on ethical decision-making in marketing.

Running head: MARKETING MANAGEMENT
Marketing Management
Name of the Student
Name of the University
Author note

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Introduction
The report helps in understanding the different issues that are faced by the different
companies in different parts of the world. A proper critical analysis has to be done in order to
identify the positive contribution of the marketing for the entire environment. The
environmental stewardship has to be properly followed by the marketers in the organizations
as this will help in removing and overcoming the issues related to political, ethical, and
economic as well as other related issues.
The main aim and purpose of the report is to analyze the different political, ethical as
well as economic issues that are faced by the different companies. The company that has been
selected in this report is Woolworths, Australia. The main purpose of the report is to analyze
the impacts of such issues in the respective company Woolworths, Telstra and Bulla Dairy
Food Products Companies.
The structure of the report will include proper introduction about the environmental
stewardship that are followed strictly by the marketers in the organization. The different
issues have to be properly ascertained as this will help in analyzing such issues on the
environmental stewardship and the proper ways to overcome such issues as well.
Environmental Stewardship
Environmental stewardship is defined as the responsible and proper use of the natural
environment as well as proper protection of the natural environment as well (Ferrell and
Fraedrich 2015). The marketers have to properly follow the environmental stewardship in
their organization as this will help in overcoming the different issues that are faced by the
company. Woolworths as well as Telstra are the largest supermarkets wherein different issues

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have been raised as this can affect the entire business along with affecting the entire brand
image of company as well (Perreault Jr, Cannon and McCarthy 2013).
Economic Issues is one such issue wherein it can impact the reputation of the
company along with affecting the environmental sustainability as well. The period of
recession and increase in the rate of unemployment has affected the financial performance of
the company as well (Malhotra 2016). These factors have affected the productivity by lower
the amount of sales and revenues and this has worsened the condition of the respective
company as well. The respective companies has closed the operations due to the financial
crisis and they are failing to access the different demands of the employees in the
organization as well (Webster and Lusch 2013).
Furthermore, the respective company has reduced the number of employees during
the period of recession and this has led to huge loss to the company as well (May et al. 2014).
The entire retail industry wherein Woolworths has a huge place, it has received continuous
amount of support from the entire market to keep growing and recover the different losses as
well (Johanson and Mattsson 2015). The respective company has faced issues in the proper
recruitment as well as selection of the skilled employees for the company and this has created
issues for the entire company as well (Kim et al. 2014).
Another economic issue that has been faced by the company is increase in the rate of
inflation that had huge influence on the prices of the different goods as well (Husser et al.
2014). Furthermore, these issues has to be properly managed by the respective company as
this can have huge impact on the productivity along with the other issues that can impact the
efficiency as well as effectiveness of the employees as well (Khang et al. 2016).
The economics issues that are faced by the company have huge impact on the
environmental stewardship as there are different issues in the sustainability of the

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organization as well (Conway 2014). Proper strategies such as increasing the entire
productivity of the organization along with maintaining proper operations in the company
will help in maintaining proper sustainability in the organization as well (Lehmann and
Winer 2017).
Legal issues are another such issue that has huge impact on the environmental
stewardship as well as on the sustainability of the environment. The invasion of the privacy is
one such legal issue wherein the private and confidential information are leaked by few of the
employees of the respective organizations (Baker and Saren 2016). There are other issues as
well as such as misleading the different kind of claims wherein problem arises among the
employees as well as the customers of the respective organization as well (Galician 2013).
There can be issues as well regarding the collection of data wherein the data is hacked and
this can have huge impact on the sustainability of the organization along with other issues for
the employees of the companies as well (Ford and Richardson 2013).
There can be dissemination of different information of the organization wherein the
data that was collected by the members of the organization has to be properly distributed
among the different channels of distribution. Furthermore, there are different channels of
delivery that are extremely controversial in nature and this can create huge issue in the
company as well as on the environmental stewardship as well.
Such kind of legal issues has to be properly removed and this has to overcome by the
respective companies in Australia such as Woolworths, Telstra and bulla dairy Food
Company as this will help in the future for the security and secrecy of the different data that
has been collected by them. Proper safety and security is required and it is essential in nature
as this will have huge impact on the entire company along with the sustainability of the
organizations depends on it as well.

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Ethical issues is one of the another issues in the marketing in Woolworths, Australia
as well as Telstra. The different ethics related to the advertisements along with the
promotional activities in the respective company has created different ethical issues. Puffery
is the ethical issue that is faced by Woolworths wherein the company had wanted exaggerated
claim over the superiority of the other products upon the competitors in the competitive
market.
Similarly, deception is another issue wherein Woolworths as well as Telstra has made
false as well as misleading statements about the different products and services in order to
gain proper competitive advantage over their competitors in the market. This has affected the
reputation of the company as well as the target customers have lost the faith from
Woolworths as well. On the other hand, Woolworths has faced is regarding the controversial
advertisements regarding different products in the competitive market. This created a lot of
confusion among the customers of Woolworths and they have been confused about the
advertisements whether to believe on such advertisements or not.
The other ethical issues are relating to the damaging the personal autonomy or the
advertisements that are causing harm to the competitors in the competitive market. When a
particular organization is causing harm to the other competitors in the market, this will lead to
damage of the personal autonomy of the respective company as well (Stremersch et al. 2015).
These are the unethical practices that can create huge amount of negative impact on
the personal autonomy of the company along with issues in their brand image as well. The
unethical practices can create issues for the environmental stewardship as well as on the
target customers of the company. The target customers can be badly affected as this will
affect their shopping pattern from the particular supermarket as well. These are the customers

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who are having faith on the reliable brand and trusting the effective communication provided
to them by the supermarket as well.
There are other different unethical practices that can be caused by the company when
they are selling different products that are banned or that are not up to mark as well. When
the company is not communicating the proper information relating to the side effects of the
different products that are sold by them, this can have huge impact on the trust of the
customers of the organization. Similarly, Woolworths and Telstra can indulge into other
unethical practices such as marketing of different goods that have unnecessary packaging of
different products and this can be unsafe for use for the customers as well.
Therefore, it can be analyzed that the unethical practices has to be properly reduced
by the companies with the help of proper implementation of different strategies. The proper
usage of different ethical advertisements along with selling proper packaged goods to their
target customers will help in maintaining ethical practices in the company. This will help in
maintaining proper environmental stewardship in the organization as well. The different
companies have to properly analyze the different issues and solve such issues with proper
strategy implementation.
Conclusion
Therefore, it can be inferred that proper environmental sustainability along with
environmental stewardship is essential in nature for different companies. Environmental
stewardship helps in gaining potential and sustainable environment for the entire community.
The different issues relating to economic, legal as well as ethical issues has to be properly
ascertained and analyzed as these can have huge impact on the sustainability of the
organization.

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The economic issues that are faced by the company due to recession and
unemployment can have huge influence on the respective company along with the
environment. Similarly, the ethical issues relating to unethical advertisements as well as
providing different and false statements on the different products can create bad impact on
the view of the customers as well. Lastly, the legal issues such as the proper secrecy and
confidentiality of the data have to be properly maintained as this will help in maintaining
proper sustainability in the environment as well.

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References
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