logo

Marketing Management - Assignment

   

Added on  2021-05-31

18 Pages4211 Words154 Views
HI5004 MARKETING MANAGEMENT ASSIGNMENT1HI5004 Marketing Management AssignmentBy [Name] Course:Professor’s Name:Institution:Location of Institution:Date:

HI5004 MARKETING MANAGEMENT ASSIGNMENT2HI5004 Marketing Management AssignmentIntroductionThis report will entail a detailed analysis of marketing management and strategy of TPG Telecom Company. TPG is famous among the biggest telecommunication service providers in Australia. In particular the report will describe the organization in brief and also discuss marketing orientation of the organization. Additionally, the report will include the situational 5C`s, SWOT and PESTLE analysis. A marketing research to generate solutions for challenges in launching the product will also be analysed by the report. Of course, Telecom Industry is full of competition and the only factor essential for sustainability and development of the industry is implementation of appropriate marketing strategies. The most rampant competition in the Telecom industry concerns gaining the market share. Thus, one technique to assess how the business is carrying on is comparing the market share (Moghaddam and Foroughi, 2012, p. 19-24). At the end, the development of market strategy should rely on the methods to improve the market share. Brief Description of OrganisationTPG Telecom organization comes second after Telstra among the biggest Australian telecommunication and IT companies, with its headquarter in Sydney Australia. The company caters for a range of communication services to customers, for instance internet access, network, telephone services and accounting services. When compared with other telecommunication organization, the company has one of the largest fixed broadband customer base and is focused to become the top provider of NBN services and the fastest broadband services. Notably, the company has been generating a lot of revenue and profits in the recent past in its growing phase. As such it is determined to extend its services all over Australia and other countries too like South Africa and Philippines. In a sum, Telecom

HI5004 MARKETING MANAGEMENT ASSIGNMENT3industries is rapidly growing. Many organization in this sector are striving to acquire more market share using modern technologies. Other companies, like Vodafone pose threat despite the fact that TPG Telecom and Telstra in the front. Vision StatementTPG Telecom focus is proving communication services that are fast, reliable, efficientand affordable to customers. This implies the company aims at improvising the entirecommunication and informational and technology services in Australia by issuing reliablecommunication services at a fair charge for its multiple customers (Australia, 2010). Marketing strategyAfter Telstra, TPG Telecom organization is second largest in telecommunicationservices. In incorporates particular marketing strategies that allow it survive in the market anddeal with the competitors. Ideally, Marketing strategy encompass the activities carried out byan organization to create awareness of either a service or product to customers (Varadarajan,2010). In short, the activities are carried in an orderly manner for purposes of promotion andselling products and services.One of the company`s strategy is launch NBN services to provide unlimitedbroadband packages. Besides the company is geared towards a network capacity of its own tolimit traffic. Such a step will enhance its operation margin. Products. The organization provides specifically communication services. These include, fixed-line broadband services, internet & data solutions, fiber optic assets and an increasingnetwork infrastructure.

HI5004 MARKETING MANAGEMENT ASSIGNMENT4Analysing each 5C’s of organisationMarket trend.Telecommunications has been a developing area due to the introduction of new technologies. TPG telecom therefore does its market analysis using SWOT analysis and otherrelated theories.SWOT analysisStrength1.TPG telecom has established a strong base for creating more networks infrastructure byacquiring other networks, PIPE and AAPT. This step will improve the company`s fixedbroadband infrastructure within the Australia and other parts of the world. 2.Incorporating NBN services means a unlimited broadband packages at a fair prices3.The company`s services are of quality and efficient and attracts all types of customers,both in the small, medium and large sectors (Gershon, 2009).4.By initiating and providing services beyond the country will be an added advantage tocompete with rivals. Weaknesses1.The marketing of products in TPG telecom is not sufficient. The products of thecompany are not well positioned despite its success. This means the competitors caneasily manoeuvre their way to replace the product. 2.The company’s financial plan is not done well. According to an audit analysis, the TPGtelecom is able to spend funds in a more efficient manner than it does to date. 3.The ratio of profits and amount of Net contribution of TPG telecom limited is below theindustry average.

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Introduction to Accounting and Finance | Assignment
|16
|2383
|103

Introduction to Marketing Marketing Introduction
|14
|4228
|68

HI5003 - Economics for Business | Assignment
|8
|1454
|38

Corporate Accounting for Telstra: Financial Performance, Sources of Finance, and Changes in Accounting Policies
|13
|2580
|104

Operational and Financial Analysis of BT Group and Vodafone in the Telecommunication Industry in Australia
|33
|3977
|460

The Largest Telecommunications in Australia
|11
|2683
|42