MARKETING MANAGEMENT AT INTERNATIONAL LEVEL 10 Running Head: Marketing Management at International Level

MARKETING MANAGEMENT AT INTERNATIONAL LEVEL 10 Running Head: MARKETING MANAGEMENT AT INTERNATIONAL LEVEL 0 Marketing management at international level Marketing management at international level Introduction 2 Supermarket review 2 Health and beauty sector 3 Sunsilk review 3 Segmentation 3 Demographic 3 Age and life cycle 3 Income 3 Geographic segmentation 4 Psychographic segmentation 4 Behavior segmentation 4 Customer analysis 4 Marketing mix 4 Product 5 Black shine and damage repair 5 Price 5 Promotion 5 Place 5 The competitive environment and market analysis 5 The main competitor of Sunsilk 6 Pantene 6 Head