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Marketing Management Business Assignment

   

Added on  2020-05-28

8 Pages1945 Words67 Views
Running head: MARKETING AND MANAGEMENTMarketing and ManagementName of the Student:Name of the University:Author Note

1MARKETING AND MANAGEMENTTable of ContentsAnswer to Part a...............................................................................................................................2A SWOT analysis of the business conducted by YHGP.............................................................2Answer to Part b..............................................................................................................................3A marketing plan for YHGP........................................................................................................3Bibliography....................................................................................................................................7

2MARKETING AND MANAGEMENTAnswer to Part aA SWOT analysis of the business conducted by YHGPA SWOT analysis of YHGP that has been conducted can be listed down as follows:Strength:One-stop experience - the one-stop experience provided by the business to its customersis one of the major unique selling pointsDiversification – the facility provided by business is derived from the diverse range ofbusiness entities with whom YHGP proposes to work. This enables the business acomplete house remodeling solution to its clientsBrand value – the strategy that has been revealed in the case study in all probabilitiespredict the creation of a brand value that would carry the particular business to greatheightsWeakness:Competitors – YHGP does not take into account the potential competitors that mayimitate the business strategy adopted by the firm thus, affect businessLarge scale contractors - Norwalk should avoid partnering with the large scalecontractors as they might substitute YHGP in the pursuit of earning higher returnsDemand side – the demand side included by Norwalk should be properly analyzed andinterpreted in order to determine the target group of customers or marketHiring of staff – the appointment of staff should be carried out only after proper reviewof their personal and professional backgroundOpportunities:Unique selling point – the business has an ex factor to it. This means that the providenceof convenience to the customers as a strategic marketing variable is the first of its kind.Thus, YHGP has enough opportunity to prosper and earn revenueCreation of brand image – the business idea also possesses enough flair to become amarket for the providence of home improvement services

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