Marketing Management: Case Study of Marks & Spencer

MARKETING
MANAGEMENT

EXECUTIVE SUMMERY
This report has taken Mark & Spenser for this case study and provide brief introduction
of marketing management. This report has provided overview of the retailer industry. It has
concluded PESTEL & SWOT analysis of M&S spacers and in the end of this report has analysed
marketing Mix of the company.

Table of Content
EXECUTIVE SUMMERY..............................................................................................................2
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
Overview of Industry, Marketing Positioning and their USP ...............................................4
Marketing Audit of Internal and External Factors.................................................................7
Marketing mix of Marks and Spencer and new introduce new product according to the
strength & weakness.............................................................................................................12
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................15

INTRODUCTION
Marketing management is the planning, controlling, organizing and implementing of the
marketing strategies, programs, policies and tactics designed to satisfy and create the demand for
the company's product's offering or services as a means of generating an acceptable profit. It
important for company's to have marketing management to achieve growth in the market.
This report will take Mark & Spenser for case study because it is best example for
marketing management. They are selling home products, quality clothing and food products.
This report will provide brief information about Retailer industry where M&S is dealing their
products and it will include marketing positioning of the company as well as their specific selling
prepositions. This study will analyse marketing audit of this company will include PASTEL &
SWOT analyses of The Marks & Spenser company. PESTEL analysis will helps to provide
information about external factors which can affect the profitability of the company. SWOT
analysis will help to know what are future opportunities for the company, so they can gain
competitive advantages in the market and show their presence in the UK market. This report will
cover 4Ps marketing model and it will analyse product, price, place and promotion. This report
will also introduce new product in this session which is biodegradable sports bottle. Report will
cover china market in the marketing Mix to overcome from their weakness.
MAIN BODY
Overview of Industry, Marketing Positioning and their USP
Retail Industry UK
Marks & Spenser company is dealing in a retail industry. Retail industry is growing every
year there are many companies who are doing well in this industry and helping this industry to
grow. There are some brand names who are top retail organizations in United Kingdom like
TESCO, Sainsbury's and Walmart (Global metrics for the environment.2020). In the lest of top
20 supermarkets companies in the UK, M&S able to add their name, and they are showing their
presence to the world by selling quality products to their customers.
It is the fastest growing industry but retailers are in under pressure because of
competition in this industry. It is increasing day by day and many new competitors are taking
entry which is putting them in the pressure (Kimura, 2017). Cost of the raw material is rising and
demand is falling which is also a threat for the retailers. Last year was the worst for the industry