Marketing Management of Intel Corporation : Report
18 Pages3389 Words351 Views
Added on 2019-09-19
Marketing Management of Intel Corporation : Report
Added on 2019-09-19
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Marketing ManagementIntel Corporation
Table of ContentsExecutive Summary.........................................................................................................................2Introduction......................................................................................................................................3Current Marketing Situation............................................................................................................3Market Segments..........................................................................................................................3Product.........................................................................................................................................5Competitive Analysis...................................................................................................................6Distribution..................................................................................................................................7SWOT Analysis...............................................................................................................................7Objectives........................................................................................................................................9Sales Volume...............................................................................................................................9Market Share..............................................................................................................................10Profit...........................................................................................................................................10Marketing Mix...............................................................................................................................11Recommendations..........................................................................................................................13Conclusion.....................................................................................................................................13References......................................................................................................................................151
Executive Summary Intel is a famous multinational American organization which is expertise in producingmicroprocessors and different other parts of the personal computer. As per the growingdevelopments, different types of modern concept, theories, and technologies are introduced inthe information technology industry. In this paper, we will discuss the current situations of theIntel organization. We have analysed the different perspectives of the organization such as itsmarket segment, product, competitor analysis, and various others. All these help us in providinga solid knowledge about the current market position of the organization and its strategies to dealwith its competitors. A deep analysis of organization provides us knowledge about the coreproducts of the organization which help the organization in gaining competitive advantage andlarge size of shares in the existing market. If the organization want to gain regular success in theglobal market, then it should focus more on maintaining the existing quality of its products withwhich it can represent itself in the market. The quality of its products and innovative technologywill become the main factor on the basis of which the organization can make itself the leader ofits products like microprocessors. Thus, the overall knowledge about the market position and itsstrategies provide us with a glimpse about the organization which can be used in future productssignificantly.2
Introduction Intel Corporation is known as an American Multinational Corporation which specializes inmanufacturing high technical products and services. It is a technology organization whoseheadquarter situated in Santa Clara, California. Intel established by Robert Noyce and GordonMoore. In this paper, we will study about the competitive position and capabilities of the marketin meeting the different requirements of the market. External environment and SWOT analysisstudy enable us to know the features, and qualities of the organization to survive in the market onlong term basis (Spoon, 2014). The organization considered as a highest valued semiconductorchip manufacturers as per its revenue. It is considered as an inventor of the x86 series ofmicroprocessors. The quality of products makes the organization different from the otherexisting organizations. Intel Corporation provides different processors for computer systemproducers like Lenovo, Dell, Apple and Hewlett-Packard. It is an organization which spent ahuge amount of its revenue in conducting research and development activities. The high qualityof research enables it to introduce innovativeness in its product. The organization wasestablished in 1968. It deals with a range of products such as motherboard chipsets, flashesmemories, embedded processors, network interface controllers, graphics chips, and other devicesrelated to computing and communications.Current Marketing SituationMarket SegmentsIntel operates through the following business segments: Client Computing Group (CCG), DataCenter Group (DCG), Internet of Things Group (IoTG), and Software and Services Group(SSG). The CCG segment includes all the platforms that have been crafted for tablets, desktops,3
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