Marketing Management: Campaign Strategy for ALDI

Marketing management

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
SWOT..........................................................................................................................................3
Marketing Objective of The Campaign with Justification..........................................................6
Marketing mix.............................................................................................................................7
Customer services improvement..................................................................................................9
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Marketing management is the more the organizational discipline which have the major level of
focus on the practice level of implications regarding marketing orientation along with techniques
and methods (Mustak and et.al 2016). This is more level of guidance the marketing plans od
company through the use of the accurate level of marketing knowledge which is usually in more
level to be obtained through research and survey with implication of systematics approach.
ALDI, is the Germany grocery stores which is having low prices among the thousand
location around the continents of north America and Europe. The company have the made the
level of decision to have the proper implementation marketing campaign plan in order to me
more level of intensive strategy implications. In this report there will be proper implementation
of the strategy and implication of objective after having the appropriate environmental analysis.
MAIN BODY
SWOT
The company have been known as the group of the discount markets as there is 10000
supermarket’s which is across the developing in 20 countries for the range of its discounted
along with low priced products (Madura, 2020). This have the clear level of inclusion
differentiated wines, groceries, special buys along with everyday collections and garden
products.
The company has the implication of the SWOT analysis which is ben ALDI mangers in
more way to have the situational analysis of the company. This is considered to be important
technique in order to have the understanding the present Strengths (S), Weakness (W),
Opportunities (O) & Threats (T) ALDI is facing in its current business environment.
As the core objective to have the SWOT matrix is to have the identification of the
strategies hats the company can have in more level of exploitation od the external business
opportunities along with countering threats building on the protecting ALDI strengths, and
eradicate its weaknesses.
Strengths (S)
 The company have the large level of business outlets which is been supported by the
strong level of business distributions in order to have the easy availability of the product
can be there.
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 The company have the implication of low-cost structure which helps the company in
order to produce at low rate to gain more level of competitive advantages.
 The ALDI have the stronger level of dealer which have the clear focus on the promoting
the level of company products and training to the skill person to increase the sales and
profit margin.
Firm have the stronger business positions with consecutive level of profit over last 5 years
which have resulted in accumulation of profit reserves for future capital expenditure
(Christopher, 2016).
 The strong level of ecosystems due to its discount chain stores which is making it more
convenience in terms of shopping multiple locations, the assortment of merchandise and
low waiting time for customers.
 The company is trying to have the respective level of entrance into the new markets
with new products for this they have taken more level of initiative.
Weakness (W)
 The company is spending more than average on having effective level of research and
development and expenditure as there is less level of players for having significant
impacts for innovative proper duct in market.
 There are high days inventories which is building up the company to have the inventory
in more of way of adding unnecessary cost of the business.
 The company is facing the souse of diverse workforces in which they are level of
difficulty as per the racial backgrounds in order to have adjusting the workplaces leading
the loss of talent.
 The employee was also facing the issues of the poor satisfaction of employees due to
the working in multiple shifts to have higher level of productivity.
 Lacks of digital marketing as the company don’t have the presence on the three famous
platform which are such as Facebook, Twitter and Instagram. As this is higher levels of
helpful in customer engagement with low customer response time.
Opportunities (O)
 The company have the basic level of opportunities in having the technological
development which provides an opportunity to have the differentiated marketing and
pricing strategy into the new market segment. This is helpful in prevailing the firm to
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