Case Study in Marketing Management
This is a group-based assignment for the course Case Studies in Marketing Management. The assignment requires a group of 4 members to submit a single report via Canvas. The report should be between 2,500 to 3,000 words and is worth 30% of the final mark. The due date for the assignment is 11 April 2018.
6 Pages1017 Words70 Views
Added on 2023-06-14
About This Document
This case study examines the competition between Apple and its major competitors in the tech industry, including Samsung, Microsoft, and Sony. It explores the impact of Samsung's Galaxy S series on iPhone sales, the rise of Spotify in the music market, and the dominance of Android over iOS. The study also looks at Sennheiser's success in the headphone market and Samsung's retail stores. References are included.
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