What Is Marketing Management?

Running head: MARKETING MANAGEMENT
MARKETING MANAGEMENT
Name of the Student
Name of the University
Author Note

MARKETING MANAGEMENT
Executive Summary
This particular paper discusses the organic farming business and tries to come up with marketing
strategies, which would benefit the Beckett Organics and provide innovations for such. The
paper also aims to discuss the advantages and the disadvantages for the emerging markets and
how such can be incorporated into the organization which is in question. In addition to such it
would also aim to discuss the target market and the potential customer base that would be
attracted in order to keep the business running or operating in a smooth manner. In conclusion, it
summarizes the points that have been discussed in the paper.
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MARKETING MANAGEMENT
Table of Contents
Introduction......................................................................................................................................3
Discussion........................................................................................................................................4
Effective Marketing Strategies....................................................................................................4
SWOT Analysis for Beckett Organization..................................................................................5
Marketing Mix for Beckett Organics...........................................................................................7
Porter’s Marketing Strategies......................................................................................................9
Marketing strategies...............................................................................................................11
Marketing Strategy....................................................................................................................11
Online Marketing...................................................................................................................11
Advantages of Online marketing...........................................................................................11
Disadvantages of Online marketing.......................................................................................12
PESTLE Analysis......................................................................................................................12
Advantages and Disadvantages for Emerging Markets.............................................................14
Target Markets for sustained growth.........................................................................................15
Innovations For Beckett.............................................................................................................16
Conclusion.....................................................................................................................................17
References......................................................................................................................................18
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MARKETING MANAGEMENT
Introduction
Organic farming has been espoused and implemented on the farms since the mid-1980s
and the diversity of the various organic crop and other livestock are considered to be developing
rapidly throughout the countries. The individuals are more inclined towards developing organic
crops, as it is beneficial in nature (Heyen & Wolff, 2019). The organic production is considered
to be an overall system relating to the farm management and along with such the food production
which would contribute to the conservation and preservation of various natural resources. In
addition to such it would also be applicable to the high animal welfare and other kinds of
production standards. There has been recent production trends, which depicts the importance of
the organics that have been accomplished throughout the decades. Organic farming is considered
to respond to a particular kind of consumer demand, which would be for the sustainable food
products that would help in promoting the sustainable farming practices that would contribute to
the protection and conservation of the environment (Brzezina, et al., 2017).
This particular paper discusses a scenario that has been provided as a case study. The
organic products are considered to be a growth market in the United Kingdom. The growers need
to be able to follow the guidelines in order to gain some kind of an organic certification for their
products. These would help in creating awareness of the difficulties that are associated with the
pesticides and other fertilizers and thus, help in increasing the interest in healthy eating habits for
various wholesome food as the consumers have been purchasing various organic vegetables.
John Beckett is considered to give up his full time job as a lawyer and decided to concentrate on
the growing and marketing of organic vegetables. The paper would discuss and try to develop
certain marketing strategies that can be adopted by John in order to improve and enhance the
business and in addition to such try to analyze such with various factors that would likely effect
the market growth of the product. Furthermore, it would also recommend certain innovations that
can be introduced and implemented by John in order to improve the condition of his business. In
conclusion it would summarize the words that have been discussed in this paper.
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