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Marketing Mix of Hilton Hotel

   

Added on  2021-02-19

15 Pages5412 Words406 Views
MARKETINGMANAGEMENT

Executive SummaryIn this study the details are interpreted on the bases of Hilton hotel in which there mainfocus is to retain the customer for longer time period. As Hilton hotel carry the renowned brandname in international market and also there main purpose is to provide loyal services to customerso that they prefer the services of Hilton in near future. In this report the details are alsooverviewed regarding the completed detail of the Hilton hotels and their marketing strategy. Thereport also covered with the marketing audit plan regarding the internal and external factorswhich is considered in examining the potential growth of Hilton in future perspective. Marketingmix is used to determined the gaps which is examined through comparing the external marketingtechniques. Thus, all the aspects are to be covered in sustaining the Hilton hotel for longer timeperiod.

Table of ContentsINTRODUCTION...........................................................................................................................4MARKET SCENARIO ...................................................................................................................41) Outline of hospitality sector and its market positioning.........................................................42) Marketing audit of SWOT and PESTLE of Hilton Hotel and identify its potential growth. .....................................................................................................................................................73) Marketing mix action in order to decrease the gap among the present marketing strategyand the external environment....................................................................................................11CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................15

INTRODUCTIONMarketing management refers to managing the overall activity of the company whichincludes planning, executing the business project related to managing the pricing, promoting thebusiness into different market and targeting the customer to determine the success criteria of thecompany. Thus, marketing is the basic need of every company to retain in market for longer timeperiod (Akkanen, 2017). Company uses various marketing techniques to enhances the interest ofcustomer to avail such products and for that they use various techniques and strategies to retaintheir interest. In such perspective managing the various marketing techniques helps company togrow business for longer time period. Management is determined on the bases of variouscompetitors in market regarding the same products or attaining the same business. In suchmanners, there are various matters which is to be examined at the time of promoting the productsand retaining customer interest in company for future growth (Baker, 2016). Present study isbased upon the Hilton hotel and resort which is carrying a renowned brand name in internationalmarket. This hotel is founded by Conrad Hilton in 1919. As due to providing the best services inmarket, they are considered to be one of the top hotel in hospitality sector in internationalmarket. Report will includes the overview of the hospitality sector and its market positioning aswell its unique selling propositioning to retain large number of customer towards their services.It further includes the concept relating to marketing audit and its internal and external factorswhich determines the overall marketing strategy of the industry. In this report, it also determinesthat whether the hospitality sectors has potential growth to sustain business for longer termgrowth. Lastly the report ends up with examining the gaps between the company presentmarketing strategies and the factors which is recently occurring in external environment. In thisreport is also identifies that the new marketing mix action is to be achieved to examines theactual gap which sustain the customer interest for longer time period.MARKET SCENARIO 1) Outline of hospitality sector and its market positioningOverview:Hilton hotels and resort also known as Hilton hotels carry the renowned brand name ininternational global hospitality sector. Hilton hotel was founded by Conrad Hilton on May 31,1919. Its main headquarter is in US. As per the recent survey which is conducted on 31st Dec

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