Marketing Management .

Running head: MARKETING MANAGEMENT
Marketing Management
Name of the Student
Name of the University
Author note

1MARKETING MANAGEMENT
Table of Contents
Answer to Question 1.................................................................................................................2
a. Definition of Marketing Environment................................................................................2
b. Implications of Demographic, Cultural and Economic Environments on
Decisions of United Airlines.........................................................................................2
Answer to Question 2.................................................................................................................3
a. Definition of Market Segmentation, Targeting and Positioning........................................3
b. Usage of Segmentation by United Airlines........................................................................4
Answer to Question 3.................................................................................................................5
a. Definition of SWOT Analysis............................................................................................5
b. Components of SWOT Analysis........................................................................................5
c. SWOT Analysis of United Airlines....................................................................................6
References..................................................................................................................................8

2MARKETING MANAGEMENT
Answer to Question 1
a. Definition of Marketing Environment
The marketing environment is the actual combination of internal along with external
factors along with forces which will be affecting the ability of the company in establishing
the proper relationship along with serve with the customers. The marketing environment of
the different businesses consists of both external along internal environment. The internal
environment is specific towards the customers along with this is inclusive of the different
owners along with materials and machines (Andaleeb 2016). On the other hand, the external
environment is inclusive of the larger societal forces which can affect the society.
Figure 1: Marketing Environment
(Source: Andaleeb 2016)