Marketing Management and Digital Communications Report

Added on - 07 Apr 2020

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Running head: MARKETING MANEGEMENT AND DIGITAL COMMUNICATIONSMarketing Management and Digital CommunicationsName of the StudentName of the UniversityAuthor Notes
MARKETING MANEGEMENT AND DIGITAL COMMUNICATIONS1Table of ContentsIntroduction......................................................................................................................................2Steps in Marketing Plan...................................................................................................................2SWOT and Competitor Analysis.....................................................................................................4Marketing and Financial Objectives................................................................................................6Marketing strategy and Marketing Communication Plan................................................................7Action program to achieve the marketing and financial objectives..............................................10Implementation and Control of marketing Plan............................................................................10Conclusion.....................................................................................................................................11Reference.......................................................................................................................................12
MARKETING MANEGEMENT AND DIGITAL COMMUNICATIONS2IntroductionThe aim of this report is to prepare an effective marketing plan for Samsung Leader 8,which can be one of the popular high-end smartphones of the market. The report will highlight indetails about the steps that are involved in marketing plan of the smartphone along with thestrategies that are implemented by the Samsung Company in order to gain market share in thesmartphone industry. It is important to mention that, Samsung smartphones currently occupy asignificant part of share of smartphone industry in all parts of the globe along with Apple.The marketing plan will be done by conducting SWOT analysis along with examining thecompetitive environment of the smartphone industry that has to be faced by Samsung Leader 8.The company will also have to fix marketing and financial objectives, which will be reflected inthe respective marketing plan. One of the major highlighting points of this marketing report is tofocus upon the digital marketing communication plan, which will be used by the company toreach out to the target groups of customers. At the end, report will also provide theimplementation process of marketing control plan, which will be implemented to monitor theoverall performance level of the marketing plan.Steps in Marketing PlanHopkins and Turner(2012) have mentioned about deciding upon the steps, which areneeded in implementing a marketing plan. For large scale companies like Samsung smartphones,the primary step of writing a marketing plan is to analyse the situation, which is existing in thesmartphone industry. In the initial stage the company need to provide detailed description of theproduct that is being launched along with unique features that they are offering in their
MARKETING MANEGEMENT AND DIGITAL COMMUNICATIONS3smartphone. The company also need to highlight upon the advantages, which are there for theusers of the Leader 8 smartphone.In the following step, Samsung need to decide upon the target audience for the marketingplan. It is important to note that Samsung Leader 8 is one of the expensive smartphone. Hence, itis Essential for the Samsung Company to have target audience among the research section withinthe society, who has a strong fascination towards the latest technological gadgets. It is alsoimportant for the company to decide upon the marketing goals, which need to be realistic andcan be reflected upon the marketing strategies that implemented. With high percentage of marketshare in the smartphone industry, it is possible for Samsung Company to make aggressivemarketing objectives.In the next part of the marketing plan is a process of implementing Strategies and tactics,which will be executed in order to capture the market share and gain competitive advantage(Manorek et al., 2016). The actionable steps that are implemented by the Samsung smartphonecompany is to feature special promotional event, from where they are able to communicate withthe smartphone lovers and also provide detailed information about the features associated withnewly launched product.The final section of the marketing plan is to decide upon the overall budget, which thecompany is willing to spend for all marketing plans (Paik & Zhu, 2013). The implementationprocess of the marketing plan and all promotional events will be finally decided upon by the finalbudget which the company has allocated for the marketing events.
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