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Marketing Management and Digital Communication | Report

   

Added on  2020-03-23

13 Pages3003 Words37 Views
Running Head: Marketing Management and Digital CommunicationMarketing Managementand DigitalCommunication

Marketing Management and Digital Communication 1Executive summaryThe report evaluates the marketing analysis of the Ray Ban sun glasses of Ferrari edition. Thecompanies Ferrari and Ray Ban are premium brand companies which helps the new product togrow sustainably in the efficient market. The report provides SWOT, competitive analysis,mission and objective of the product. Further details about the product are discussed below:

Marketing Management and Digital Communication 2ContentsExecutive summary.....................................................................................................................................1Introduction.................................................................................................................................................2SWOT...........................................................................................................................................................2Competitor Analysis....................................................................................................................................3Mission........................................................................................................................................................4Marketing and financial objective...............................................................................................................4Marketing Mix.............................................................................................................................................5Digital Marketing Communication Plan.......................................................................................................6Action plan to achieve objective..................................................................................................................7Implementation and control of plan............................................................................................................8Conclusion...................................................................................................................................................9References.................................................................................................................................................10

Marketing Management and Digital Communication 3Introduction The business plan states the marketing analysis of the Ray Ban product of Ferrari edition. TheScuderia Ferrari collection of Ray ban glasses is the new product invented by the company RanBan. In this report the SWOT analysis of the product is displayed which show the chance,advantages and weakness of the product to place them in the market. Further it also providescompetitor analysis along with marketing and financial objectives of the product to fulfill. Themission states the objective of the company in the target market. Apart from that the report alsoidentified the marketing mix of the product which helps the company to know about thespecifications of the product (Vigneron, & Johnson, 2017). Lastly implementation and controlprocess of management is decided to assist the mission of the company. Further details of theplan are discussed below: SWOT It refers to the advantages and disadvantages which can either assist or decrease the growth ofthe company. Further the SWOT analysis of Ray Ban F1 edition is discussed below:Strengths: the forte of the product is that it is a classic collection of ray Ban Company. Beingmade under the name of both the renowned company, it will get easier for the product tocapitalize the market. As Ray Ban and Ferrari are on its peak in their particular target markets, sothis acts as an advantage to the company for the sale of their product. Strength of the product isits specialized classic designed collection, this initiates the customers to purchase the productfirstly due to the product design and secondly due to the brand image (Scott, 2015).

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