Marketing Management: Strategies, Objectives, and Customer Service Improvement

Marketing Management

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
TOWS Matrix..............................................................................................................................1
Marketing Objectives...................................................................................................................3
Marketing Mix Plan.....................................................................................................................4
Ways to Improve Customer Service Levels.................................................................................6
CONCLUSION................................................................................................................................8
REFERENCES..............................................................................................................................10

INTRODUCTION
Marketing management is one of the major tasks within an organization. Without
effective marketing management a company or businesses can't able to achieve their goals on
decided time period. Companies make different strategies to complete their marketing activities
in productive manner. Each business always need to run a specific marketing campaign to gain
huge competitive advantages in the market. Management of marketing activities is not just a
small task to a company, because it always needs to create a strong plan for smoothly managing
activities under marketing. This report discusses marketing management of the ALDI
supermarkets. Some specific marketing principles, strategies, models, theories, concepts and
roles included in this report. A productive marketing campaign will also be discussed in this
report which will help to company for gaining large customer base in respective market. TOWS
matrix will be evaluated in this report which support to understand company's current strengths,
threats, opportunities and weaknesses.
MAIN BODY
TOWS Matrix
TOWS matrix is a very helpful tool to understand major internal factors of ALDI. Matrix
includes various elements called, strengths, weaknesses, opportunities and threats which impact
company is both terms positively and negatively (Arkadan, Macdonald and Wilson, 2017). This
matrix is important in understanding competitive environment of the market. All elements of this
matrix has been discusses below;
Marketing TOWS for ALDI Strengths (S): ALDI is
continuously progressing in its
business expansion process. It is
currently highly successful in
expanding its operations in
different countries like; UK, US,
France, Australia etc. Its
products quality is also excellent.
Through good product quality,
company has gained large
customer base in the retail
Weaknesses (W):
Company's marketing
strategies are not much
productive, it is one of the
main weaknesses. Its
management still using those
traditional marketing
techniques in their marketing
campaigns. These traditional
techniques not give
productive results, because it
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industry. Company has efficient
workforce which is working day
or night to achieve decided goals
in the market (Hurth and
Whittlesea, 2017). Currently this
company operating its all
business activities on a
progressive path.
is time to use some modern
and latest marketing
techniques in business
environment to attract large
customer base.
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