Marketing Management: Environmental Analysis of Old Chang Lee in China

Running head: MARKETING MANAGEMENT
Management and Operations
Name of the Student:
Name of the University:
Author Note:

1MARKETING MANAGEMENT
Executive Summary:
The report is an overview of marketing management and put forward a discussion on the external
environmental economy of the Chinese economy. The report commences with a discussion of the
political, economical, social and technological factors that affects the Chinese economy and the
business of Old Chang Lee, a food, beverage and snack chain that tries to get a foothold in the
Chinese market.

2MARKETING MANAGEMENT
Table of Contents
Introduction:....................................................................................................................................3
Discussion:.......................................................................................................................................3
Political Factors:..............................................................................................................................3
Economic Factors:...........................................................................................................................3
Social Factors:.................................................................................................................................4
Technological Factors:.....................................................................................................................4
Conclusion:......................................................................................................................................4
References:......................................................................................................................................5