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MARKETING MANAGEMENT EXECUTIVE SUMMARY

   

Added on  2020-06-05

17 Pages5372 Words49 Views
MARKETING MANAGEMENT

Table of ContentsEXECUTIVE SUMMARY.............................................................................................................1INTRODUCTION...........................................................................................................................2MAIN BODY...................................................................................................................................2CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14

EXECUTIVE SUMMARYMarketing is a process by which the products are services are move from the seller tobuyer in exchange of money. With the help of marketing firm can reach to its customers andincreasing sales. Marketing management helps in rising the market position along with the brandimage of an organisation. Melita is a telecommunication organisation and gives many services topeople like mobile, television broad band etc. Marketing strategies are helpful in minimising thecost of goods and services and also increasing the production level to development of companyin a more effective manner. It is necessary that marketing strategies should effective andbeneficial for business. 1

INTRODUCTIONMarketing management refers to a procedure of formulating new strategies and alsoplanning for services and goods, promotions, advertising and sales in order to reach at the targetconsumers. Main motive of marketing is to satisfy the needs and demands of customers in aneffective manner. In this, every business firm has to focus on managing as well as controlling allthe marketing related activities so that firm can reach to its consumers and fulfil their needs.Marketing management helps in improving the image along with market positioning of a brandof an organisation. This present report is based on Melita business firm which deals in providingmobile and cable television, fixed-line telephone and broadband services (Alvarez, Casielles andMartín, 2010). It is the largest telecommunication firm which offers the high- definitiontelevision in Malta country. In this given report, market positioning and unique sellingproposition of Melita firm are mentioned. The new marketing mix is formulated in order tominimize gaps among current marketing strategy and also external environment of a companywill be discussed in this mention business report. Apart from that, in addition to conduct marketauditing \, managers of firm do PESTLE, SWOT and also model of Porter's five forces analysis. MAIN BODYMarketing refers to the process of planning, directing, organising, coordinating and alsocontrolling of different activities of company. The scope of marketing management business isbased on the business size and in which firm operates its business. It involves development andalso exchange of various ideas which motive is to target the groups and satisfying their demandsas well as needs in an effective or proper way (Beverland and Lindgreen, 2010). Marketing is themain part of management and it is concerned with meaning activities and tasks by whichcompany can easily attain its goals and aims with in a specific time period. In context to this,each business firm has three main and common goals of marketing and these are:Enhancing the profit levelFulfilling the wants and demands of consumersIncreasing the productivity and sales of firm1) Background of firm In the modern scenario, there are different telecommunication business firms in marketplace. Malita deals in telecommunication sector and it was established in the year 1992. Melita is2

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