External Factors Affecting the Bakery Industry

MARKETING MANAGEMENT

Contents
Introduction...........................................................................................................................................2
Competitor`s analysis............................................................................................................................2
Economic growth and stability..............................................................................................................4
Political trends.......................................................................................................................................4
Legal and regulatory issues...................................................................................................................4
Socio-cultural trends..............................................................................................................................5
Conclusion.............................................................................................................................................6
References.............................................................................................................................................7

Introduction
Black star pastry started as a tiny shop in the Sydney in the inner suburb Newtown. Black
star pastry has opened its first bakery in unconventional and colourful Newtown that is
featured with vibrant inner neighbourhood with thrilling designing, theatre, music, and
restaurant scene. This store is not anything more than side street nook (Bakery, 2018). It is a
fast established hipster-haunt. The café is quite famous for watermelon and strawberry cake
whose sweet sensation is an instant hit. The bakery offers dragon cake, vegan flower
cupcakes, vegan chocolate popcorn cake, raspberry cakes, pistachio lemon zen cake, orange
cake with the Persian figs and many more delicious cakes. The report brings out a discussion
on external factors affecting the bakery industry. Under the external analysis, this report has
undertaken components of pestle framework and competitor`s analysis (Bakery, 2018).
Competitor`s analysis
The recipe of strawberry and watermelon cake was published in gourmet traveller, lonely
planet Sydney travel guide, black star and had detector of Sydney’s more than three million
international tourists. Its filling ranges from seafood to the lamb shanks. The bakery has won
many culinary award and got media attention for many times (Roy Morgan, 2017).
As the black star pastry is an small scale establishment that undoubtedly faces huge
competition from the large scale bakeries but at the same time there are some bakeries such
as dojo bakery, sharp`s bakery, rolling pin bakery, Yallingup woodfired bread, choux
patisserie in Newcastle. However, among these entire bakeries, black star pastry has four
setups in newtown in roseberry that has shifted 20,000 slices of the strawberry watermelon
cake in a week. The bakery has a huge range of products to offer such as pulled pork roll,
eggplant katsu sando, salad, beef and pork roll, goat cheese, quiche Lorraine, mushroom and
herbal quiche, kangaroo pie, ham croissant, brekkie slider, and brisket pie. The bakery offers
gluten free cakes such as lemon pistachio Zen cake, orange cake with the Persian figs,