Debenhams Plc Porter Five Forces Analysis

The provided assignment involves analyzing Debenhams Plc using different marketing strategies and frameworks such as STP (Segmentation, Targeting, Positioning), Porter's Five Forces, SWOT analysis, and PESTLE technique. The objective is to identify the company's strengths, weaknesses, opportunities, threats, external factors affecting the industry, and potential customer segments. References to various books, journals, and online sources are also included.