Marketing Management: Advertisement, COVID-19 Impact, Apple Campaign, Salesperson

Marketing management

TABLE OF CONTENTS
MAIN BODY...................................................................................................................................3
Question 3: Advertisement message............................................................................................3
Question 4: COVID-19 impact on retail industry and future of industry....................................3
Question 5: Think different apple campaign...............................................................................5
Question 6: Salesperson on customer decision making...............................................................5
REFERENCE...................................................................................................................................7

MAIN BODY
Question 3: Advertisement message
The message which is being showcased by the company to their customers is that individuals
must increase their engagement in caring others whether known or unknown through which it
can ensure that the living standards within the society are being increased. Thus for showcasing
the amount of caring actions which each individual is having towards others they can utilize
several ways (Lair, 2017). This include doing welfare activities and with the they can also use
greeting cards which are being provided by Hallmark, through which organizational customers
are empowered to efficiently showcase their caring actions towards others. By using these cards
which are being provided by the organization individual customers can play their role in the
chain of caring others.
Hallmark tend to implement demographic segmentation in the market place through which it
tend to ensure that company is able to attract wide range of customers toward itself and manages
to achieve customers diversity in its work place. By utilizing this working strategy hallmark tend
to develop products in such a way that it is being gender neutral and can be utilized in various
situations by which customers can efficiently choose the type of products which fulfil their
requirements. Through this fulfilling of the customers requirements company tend to make sure
that chances of brand switching are being reduced. Company tend to provide products as per
various situations for fulfilling customer requirements and which can be observed in the
advertisement provided by the advertiser (Shareef and et.al, 2017). In which the individuals are
making caring activities in various situations and because of which it can be evaluated that
organizational products can be utilized in various situations because of which customers are
assured that company is able to fulfil their requirements. Therefore company tend to develop
creative and attractive products such that it is able to surpass customer's expectations and
manages to achieve augmented level of customer satisfaction which is often arises when the
developed products is able to surpass customer's expectations.
Question 4: COVID-19 impact on retail industry and future of industry
The retail industry all across the globe is being affected because of the negative impact of the
COVID-19 virus. This happens because in order to stop the spread of virus governments all
across the globe have to implement total lockdown within the country (Brydges, Retamal and
Hanlon, 2020). Due to which customer's engagement with the retail market has faced an