Marketing Management: Travelodge Marketing Campaign

Marketing
Management
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Contents
INTRODUCTION.......................................................................................................................................3
MAIN BODY..............................................................................................................................................3
1. Construct a Marketing TOWS for Travelodge, explaining the Marketing Audits that you have
undertaken in doing so.............................................................................................................................3
2. On the basis of these findings, state and justify 3 Marketing Objectives that should be set for the
‘Enabling a leading brand’ Marketing Campaign over the 12 months period..........................................6
3. Outline and examine the Marketing Mix Plan that your marketing plan needs to consider in order to
achieve these objectives over the 12 months period................................................................................7
4. Provide proposals on how Travelodge can improve their levels of Customer Service as part of their
‘Enabling a leading brand’ Marketing Campaign....................................................................................9
CONCLUSION.........................................................................................................................................11
REFRENCES............................................................................................................................................12
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INTRODUCTION
Marketing management is considered as company discipline that focuses on the
practically application of marketing techniques, orientation and methods within the enterprises as
well as organization marketing activities and resource. By adopting effective marketing
management a company able to attain its desire goal as well as objectives in effective manner as
they able to attract more and more customers towards offerings (Al-Surmi, Cao and Duan, 2020).
Organization given for the respective report is Travelodge, which is operating in the hotel and
hospitality industry across the United Kingdom. It is founded in 1985 as well as its head office is
located at the Thame, England, United Kingdom. The aim of respective report is to understand
about Travelodge marketing campaign i.e. “Enabling a leading brand”. Topic included in
respective report are TWOS analysis, Marketing objective, marketing mix plan and proposal for
improving customer services.
MAIN BODY
1. Construct a Marketing TOWS for Travelodge, explaining the Marketing Audits that you have
undertaken in doing so.
Marketing audit is considered as method or technique through which a company reviews
its marketing plan, strategy, objective and current activities. By adopting effective audit practices
a company able to develop proper strategies which help them in conducting activities in effective
way by attracting more and more customers towards the products and services (Brennan,
Canning and McDowell, 2020). There are several models that a company may adopt for
conducting marketing audit, from which main are mentioned below which are adopted by
Travelodge in respect of their marketing campaign i.e. “Enabling a leading brand ”:-
SWOT Analysis
Strengths Weaknesses
It is strength of respective hotel that they offer
their rooms or services at the affordable price.
Moreover, they also have offer business
It is weakness of Travelodge that they not same
like other budgeted hotel. It is so because this
hotel not provides its customers with whole
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account card for the business traveler as well as
they also use sustainability campaign in order
to promote green programmes at the premises.
This will help Travelodge to attract as well as
retain at the market place by having high
competitive advantage at marketplace.
range of products like other budget hotel as
they offer luxury hotel. Moreover, respective
hotel also have only basic décor which not help
them in attracting audiences at huge numbers.
Moreover, they are also not considered
appropriate for the large parties or family
function (Chernev, 2020). This may impact on
the respective company in gaining competitive
advantage at the potential marketplace.
Opportunities Threats
Respective hotel may conduct partnership with
other big hotel in order to increase market by
adopting smart marketing move. Along with
this they also need to change their business
operations and functions according to the
guideline for the COVID 19 as that will help
them in sustaining at marketplace by gaining
competitive advantage successfully. In addition
to this they can also expand their business
operations at the different locations of United
Kingdom and United State as that will help in
attract more travelers or audiences (Colbert,
2020).
There are several other budgeted hotels which
offer more well facilities as compare to the
Travelodge which may affect their business at
the marketplace. For example Day Inn,
Comfort Inn, Ramada Limited, Fairfield Inn
and many more. In current time there is change
in economic conduction of every nation due to
COVID 19 which will directly impact on the
business of Travelodge.
TOWS Analysis
Internal Factor
Strengths Weaknesses
In this section a company will
determine their strengths
which help in gaining
In this management will
develop strategies for
counter opportunities in
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