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Marketing in Travel & Tourism: Concepts and Principles
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Added on 2019-12-18
Marketing in Travel & Tourism: Concepts and Principles
Added on 2019-12-18
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Marketing in Travel and TourismContentsL01: understand the concept and principles of marketing in the travel and tourism..................................31.1 The core concept of marketing in travel and tourism sector.............................................................31.2: Impact of marketing environment on travel and tourism sector......................................................31.3: factors that affect consumer motivation and demand in travel and tourism sector........................41.4: Principles of the market segmentation and its use in tourism sector...............................................5LO2: Understand the role of marketing as a management tool in travel and tourism:.................................7P 2.2: Discuss the relevance of marketing research and marketing information to managers in the traveland tourism sector:..................................................................................................................................8P 2.3: Assess the influence of marketing on society:...............................................................................9LO3: Understand the role of the marketing mix in the travel and tourism sector:.....................................11P 3.1: Discuss issues in the product, price and place elements of the marketing mix:...........................11P 3.2: Assess the importance of service sector mix elements to the travel sector:.................................13P 3.3: Apply the concept of the total tourism product- Thomas Cook Tourism:....................................13Task 4: Assessment of the integrated role and nature of Promotional Mix................................................14Page 2 of 18
Marketing in Travel and TourismL01: understand the concept and principles of marketing in the travel and tourism: 1.1 The core concept of marketing in travel and tourism sector: In the tourism business, Thomas Cook is an operator in the Morocco and Egypt. Recently the travel and tourism company expanded their company by launching a latest cultural programme for a specific vacation in Morocco and Egypt. In this writing, the various aspects of marketing in the travel and tourism business is discussed. The nuclear achievement in the field of travel and tourism is to comprehend the inclination and developing their positive outcome. The management is much familiar to the rapid growing market for their fastest growth. For an association, the fundamental long-term objectives are the plans and ideas. Those ideas and plans need to execute properly to achieve the aims. In milieu, company promote itself by launching a cultural programme, Thomas Cook and hid association must take a chance to immigrate the travellers in the huge number that will help to lead the rules of travelling. The deal is set up at the lower price of money by those visitors who demand lower remuneration. The Cultural programme continued for seven days in Morocco and Egypt. The tour package is contained of cheap transportation fare, lodging facilities in empty places along with breakfast, lunch and dinner. To perform all those facilities, the additional members need to gather inside of the market of travelling. The idea of group migration is launch in the market with some selected thoughts. For this idea, the company have to pick up commodities, collect appropriate products for new comforts and the new setting. 1.2: Impact of marketing environment on travel and tourism sector:Page 3 of 18
Marketing in Travel and TourismThomas cook's company is a great organisation of tourism and travel. Monitoring the holiday programme in Egypt and Morocco for seven days create a big impact on the outside of the tourism industry. Being a tour operator, Thomas Cook has to be there in Morocco and Egypt. Theatmosphere of Egypt and Morocco has to be discussed for the purpose of substantial issues. The external factors are like- social environment, political, technological, and legal and economics. Organisation was dependable on the marketing section for organising the plans viz- performances, psychological, characteristics and demography of tourists. Besides that, the market for tourism and travel are manipulated by some issues. The relation between the source ofnation and outlines of the tourism is designated as a dilemma. The living accommodation of the visitors and tour guides are important for the outbound tourism. For an organisation to develop the entire business market, a well-built promotion strategy is needed. Well-designed pictures of the client's selected holiday destination will be the best strategy for the proper development of tourism marketing. The suitable market scheme is to understand the client's desired package and get the assurance of the tourism. 1.3: factors that affect consumer motivation and demand in travel and tourism sector:Crack a new deal came under the format of selling, which is entirely depend on the tour operator.Operator study the zeal of the customers as per the need of a particular tour programme. Two distinct factor are responsible for increasing the zeal of the client's for the holiday packages. These two factors are determining factors and motivational factor. Determining factor is a help toknow the clients either pay the package or not. Motivational factor is a help to motivate the clientto grow the interest for that particular package. As per Motivational prospect, the holiday programme will make up for real and exclusive needs; the operator has to sell the knowledge andPage 4 of 18
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