Marketing Management: Strategies and Effectiveness of Morrisons

Marketing Management

Table of Contents
INTRODUCTION...........................................................................................................................3
EFFECTIVENESS OF MARKETING STRATEGY.....................................................................3
The role and contribution of marketing:......................................................................................3
The different business objectives of Morrisons are as follows:..................................................4
The role of marketing in Morrisons company:............................................................................4
SEGMENTATION, TARGETING AND POSITIONING.............................................................5
Methods of marketing segmentation...........................................................................................5
MARKETING MIX.........................................................................................................................7
RELATIONSHIP MARKETING....................................................................................................8
RECOMMENDATIONS.................................................................................................................9
CONCLUSION................................................................................................................................9
REFERENCES................................................................................................................................1

INTRODUCTION
Marketing management refers to the sole purpose of dealing with all the principles that are to be
adopted in taking policies for promoting marketing in the company. Marketing management is
very essential for every company that is operating and different industries (Mothersbaugh and
et.al, 2019). There seems to be a greater competition in the marketing world and therefore with a
perfect strategy the company can endure competition and can stand firm for over a long run. The
entire report deals with the aspect of marketing management and its importance along with the
factors that are required for it to stand firm. The company that is adopted in this regard is
Morrisons. Morrisons is one of the largest Supermarket chains in the United Kingdom. It is
regarded as the fourth largest Supermarket chain with its headquarters in Bradford, West
Yorkshire England. It is said to be established in 1899 by the Founder William Morrison. The
Morrisons company marketing strategy seems to be one of the most authentic out of all the
supermarket chains and made it one of the best retailers among the lot.
EFFECTIVENESS OF MARKETING STRATEGY
Morrisons is regarded as one of the largest Supermarket chains in the United Kingdom and its of
the firm Supermarkets out of the lot (Morgan, 2019). Marketing strategy with regards to
Morrisons is said to be a crucial factor that the company is maintaining till date. The company is
expanded into different branches and is operating in UK with a good stock exchange. The
company is known for its greatest accomplishment of being one of the best food suppliers and it
supplies usually deal with the Frozen Food materials and that is where the customers have drawn
their base. Marketing is said to be one of those essential factors of every industry and it is the
only medium in order to serve its customers. There seem to be different population, communities
and commodities that will come under different aspects and since Morrisons being one of the
supermarket chain will have to be able to reach its customers.
The role and contribution of marketing:
Morrison is said to be one of the most visioned organisations which is moving forward with its
growth trajectory always pointing high (Li and et.al, 2021). The vision of Morrisons is different
and better than ever. With this particular vision at is always trying different practices in order to
reach its customer demands. Because of this particular demand the company is in one of the most
fabulous race of being the fourth largest retailer. The value that is given to this particular vision
is enormous and its strategies are seamless in developing aspects.

The different business objectives of Morrisons are as follows:
The revenue that is generated by Morrisons is said to be enormous. The company's major aim is
to put all its revenue in the food specialist sector where the company is known for its Frozen
Food Supply since this retailer is one of the best quality maintaining service. Customers are very
enthralled upon the measures that are taken by the company in order to safeguard the quality of
the particular food for over a long run (Rutz and Watson, 2019). This is one of the best step
towards the growth and is also an aim and objective of the business. Morrisons company's main
marketing strategy is to take to the depth of it customers its policy of providing the cheapest
goods ever and therefore people from all the demographics can easily shop from this particular
supermarket. When there is a supply of cheap products for people and then the super market is
said to be involved in filling their needs as well as increasing their customer base. This is the
second step that the company is taking and looking forward in the growth aspect. These business
objectives of Morrison stand firm from other marketing strategies of all organisations and this
made the organisation stand unique.
The role of marketing in Morrisons company:
Marketing is said to be occupying the major role in supermarkets. Since Morrisons being one of
the retailing sector and the retailers are said to be one of the most prominent ones in the
industries which generate revenue at a large rate (Olson, 2018). For this particular type of
companies there seems to be a good marketing strategy that is dedicated to its growth. Morrisons
marketing strategy completely focus upon the different departments and their movement. This
focus is to bring improvements upon the task that they performed on daily activities. The
company adopted the policy of direct and indirect marketing. Through this direct marketing
facilities it reaches different commodities where the staff that is being recruited in the
organisations will come in direct contact with the customers and the other business and explain
reasons and the products that are present in the organisations. Through indirect marketing it will
also come close to the commodities through the medium that is used for them to communicate
with. This type of communication is a part of marketing and will play a major role in improving
their customer base (Assimakopoulos and et.al, 2017). When there is a good customer base then
the pace of the company is said to be at the perk.