Marketing Management of Biozet
Added on -2020-07-22
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Marketing Management
Table of ContentsINTRODUCTION...........................................................................................................................1TASK...............................................................................................................................................1Market Situation of a company..............................................................................................1Position of a company in Australia........................................................................................2Various segments available to laundry care category............................................................2Objectives which further support Biozet for target audience.................................................3Selection of segment...............................................................................................................4Recommendation related with marketing activities...............................................................5CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7
INTRODUCTIONMarketing management is a major thing which used to done by a company properly sothat better and definite results could be accomplish. Marketing is a process of exchange of goodsand services by providing some consideration for that (Kotler, 2015). Such operations need to bemanaged by a managers of a company in better and definite manner so that product could bedeliver to target customers properly. This project is based on Biozet which is a Japanese whominnovate their product of Biozet Attack properly in Australia once the market share lead to getdecline. A case study lead to provided which completely reflected on Biozet and need tounderstand properly for managing marketing activities of a business and its concentrateoperations. When business again innovate their product it used to enhance market share of Biozetthrice. It will enable to understand about the market situation of a brand at new area withappropriate suggestion to choose the market segmentation properly. TASKMarket Situation of a companyBiozet is a company whom manufacture power and product which enable and support towash clothes in easy manner as well as maintain the existing smoothness of clothes (Sheth andSisodia, 2015). They have produce good quality standard products which facilitate and support inreduce time consumption of washing clothes. They have innovate many times and thus as a resultproduce and shift products from power to liquid. This shifting in power from liquid facilitate anoption to derive better and supportive outcome which reduce and halve the time of washing. In this stream, business already performing well in Japan but now they want to expandthemselves in Australia as well. This growth option suppose or target just because Australianwash their entire week clothes on one day of a month. This process take their huge time whichnormally take more than 8 hours to 9 hours in a day. Thus, business determine that if theyprovide high standard washing product to the market area then chances of enhancement ofmarket share become possible in tenure. By determine this section, they launch their productduring the year 2014 named as Biozet Attack. In this stream line business used and start focusingon their existing products and services with appropriate innovation and shift it from powder toliquid. Thus, business face a heavy downfall in their market share as well as their product notperform well in the market area as per hope (Martín-de Castro, 2015). 1
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