Marketing Management: Segmentation, Targeting, Positioning, Marketing Mix, and Relationship Marketing

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Added on 2022/12/26

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AI Summary

This report explores the concepts of segmentation, targeting, positioning, marketing mix, and relationship marketing in the context of Marks and Spencer. It discusses how these strategies are applied by the company and their impact on its success. The report also provides recommendations based on STP analysis and relationship marketing.

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Marketing Management: Segmentation, Targeting, Positioning, Marketing Mix, and Relationship Marketing

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