Marketing Management: Analysis and Strategies for Woolworths

Running Head: MARKETING MANAGEMENT 0
MARKETING MANAGEMENT
Student name
5/30/2019

MARKETING MANAGEMENT 1
Contents
Introduction......................................................................................................................................2
Company background......................................................................................................................3
5 C’s of Woolworth.........................................................................................................................3
A. Company.................................................................................................................................4
B. Customers................................................................................................................................5
C. Collaborators...........................................................................................................................5
D. Competitors.............................................................................................................................5
E. Context....................................................................................................................................6
Collection of information................................................................................................................6
Customer preferences..................................................................................................................7
Threat of competitors...................................................................................................................7
Change in a business environment..............................................................................................8
Development of marketing strategy.................................................................................................8
Target market and segmentation..................................................................................................8
Demographic segmentation.....................................................................................................9
Behavioral segmentation.........................................................................................................9
Psychographic segmentation...................................................................................................9
Positioning.................................................................................................................................10
Development of marketing tactics.................................................................................................11
Product strategy.........................................................................................................................11
Pricing strategy..........................................................................................................................13
Distribution strategy..................................................................................................................14
Promotional strategy..................................................................................................................15
Conclusion.....................................................................................................................................16
References......................................................................................................................................17

MARKETING MANAGEMENT 2
Introduction
The report purpose is to analyze the key macro and micro factors of an organization and develop
appropriate marketing strategies and marketing tactics for the same. This would also include
using tools like 5C analysis that would include key stakeholders and their impact over the
business. The organizational case considered for this report is Woolworths (Rialp & Rialp,
2007).
The relevance of the marketing management has been found to be enhancing due to changing
external environment especially social trends, increases in technological advancement, and
mainly increase in international expansion by the company that has increased the competition in
the domestic and international market for the companies. This has increased the options for the
customers and has decreased the switching cost for the company making effective marketing
management more important for the companies (Kaplan, 2015).

MARKETING MANAGEMENT 3
Company background
Woolworths is an Australian major supermarket chain founded in 1924. The retail industry in
which the company exists is one of the major competitive industries in Australia. The vision
statement of the company is to become the most responsible retailer around the globe and
denotes the strong commitment of the company for conducting business for people, customer,
and the planet. The key mission and objectives of the company includes adding quality to life
that reflects the company objective to offer customer the extraordinary quality through each
product and service and the experience of the customer to be excellent for the customers and
people associated with the company that is the staff, employee, and shareholders
(woolworthsgroup, 2018).
The company is offering grocery products, household products, and food products. The company
has been expanded the stores to the large number that is more than 3000 stores around the globe.
The company has been associated with thousands of employees and a large number of
manufacturers and suppliers (woolworthsgroup, 2016).
5 C’s of Woolworth
For considering the right decision regarding the marketing management of the company, it is
relevant for the company to identify the related business environment and develop the marketing
strategies accordingly. For this, the 5C analysis would be helpful, which will analyse the five
major stakeholders or associated partners for the company (Reid, 2015). These five elements
include