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Marketing Management - John Lewis Assignment

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Added on  2021-04-17

Marketing Management - John Lewis Assignment

   Added on 2021-04-17

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Running head: MARKETING MANAGEMENTMarketing Management (John Lewis Partnership)Name of the student:Name of the university:Author Note
Marketing Management - John Lewis Assignment_1
1MARKETING MANAGEMENTExecutive summaryIn the following study basic objectives and recommendations of retail industries considering JohnLewis Partnership is considered. It has analyzed current marketing situations, targeted market and itsposition. The marketing plans for the company are recognized through various action programmersand measures to be used for measuring performance and monitoring progression. Lastly, those stepsare show through an Excel Chart.
Marketing Management - John Lewis Assignment_2
2MARKETING MANAGEMENTTable of Contents1. Introduction:......................................................................................................................................32. Current marketing situation:..............................................................................................................32.1. Target market and John Lewis’ position:...................................................................................32.2. Major segments for John Lewis Furniture:.................................................................................32.3. Review of competition, a review of the company’s marketing mix for John Lewis:.................43. Threats and opportunities analysis:...................................................................................................44. Marketing strategy:............................................................................................................................64.1. Creating value for customers:.....................................................................................................65. Action programs:...............................................................................................................................65.1. Examples on how those marketing strategies have turned into particular action program for the company:......................................................................................................................................75.2. Controls that must be used for monitoring progress and measure performance:.......................96. Conclusion:......................................................................................................................................117. References:......................................................................................................................................13
Marketing Management - John Lewis Assignment_3
3MARKETING MANAGEMENT1. Introduction:John Lewis Partnership is a popular retail company at U.K. targeting business markets andconsumers. Their core marketing principles and practices involves meeting the necessities ofcustomers (Knowledge, 2018). The following report intends to identify the usage of marketingsegmentation, advertising and research as an integral part of their productive areas. The report analyzes primary goals and recommendations, present marketing situation, targetmarket and position of the organization. Further, marketing objectives are identified along withaction programs and controls to be used to measure performance and monitor the progress. The stepsto be undertaken are been illustrated using an Excel chart. 2. Current marketing situation:2.1. Target market and John Lewis’ position:John Lewis Partnership has been serving as the link between consumers and manufacturerand trying to develop communication with the retail customers. It has been improving sales targetand providing effective customer service and building a good image in front of common people.Further, they have been improving social responsibility and serving various markets (Westwood2016). However, they have intended to convert their visitors to buyers and receive fast feedbackregarding merchandise sells and different consumer services offered. 2.2. Major segments for John Lewis Furniture:At present, John Lewis Partnership has been operating a single manufacturing known as“Herbert Parkinson” situated at Darwen. The firm was established as a weaver dealing with jacquardfabrics and then possessed by “The Partnership”. Herbert Parkinson is involved in producing own-brand curtains and fabrics of John Lewis and various filled furnishing products like pillows andcushions.
Marketing Management - John Lewis Assignment_4

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