Marketing Management for LG and Sony 55 inch 3D HD TV Models

Running head: MARKETING MANAGEMENT
Marketing Management
Name of the Student
Name of the University
Author note

1MARKETING MANAGEMENT
Executive summary
The purpose of this report is to highlight the fact that LG and Sony has launched two 55inches
3D HD TV models which are rivals and therefore marketing plans have been incorporated for
both the products. In this report description of both the companies and products are incorporated
and apart from that value proposition and marketing mix of both the products have been included
in the solution in order to compare and contrast both the products.

2MARKETING MANAGEMENT
Table of Contents
Introduction......................................................................................................................................2
Product description, purpose of the report, format of the report.....................................................2
Target consumer..............................................................................................................................2
Description and insight, theory of marketing/ consumer behavior to structure..............................2
Marketing mix.................................................................................................................................3
Value Proposition............................................................................................................................7
Value Proposition for LG HD 3D TV.............................................................................................7
Value Proposition for Sony HD 3DTV...........................................................................................8
Marketing Mix elements for LG and Sony 3D televisions..............................................................8
References......................................................................................................................................10

3MARKETING MANAGEMENT
Introduction
Product description, purpose of the report, format of the report
LG 55inch TV is of pretty good quality and it is easy to access. It can be said that the
only area o improvement in the particular LG 55LA6620 model of the 55inch TV. It is a matter
of fact that LG is a business organization that has gained a huge popularity in the market of
Australia and due to the affordability of the product and due to the unique design and features of
the particular model of the 55 inch 3D HD TV. On the other hand, a 55inch TV manufactured by
Sony has particularly gained a major positive feedback from the consumers of Australia and the
particular model is Sony Bravia KDL 55W800D full HD 3D TV. The purpose of this report is to
compare and contrast both the products and to develop a marketing mix for the Sony TV in the
market of Australia. In this report initially with a brief introduction is provided that includes the
product description of both the TV models and in the next stage target consumers of the
company is mentioned where description and insight, theory of marketing/ consumer behavior to
structure the report will be incorporated. After that value proposition and marketing mix of the
nominated product which is the LG TV and the competitor product which is Sony Bravia will be
incorporated. After that a justification of the proposed marketing mix strategy for the competing
product will be incorporated in the report.