Marketing Management - Assignment Sample
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Added on 2021-04-16
Marketing Management - Assignment Sample
Added on 2021-04-16
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Marketing Management MKT511Golden Little Champs’ Nursery SchoolPrepared bySerial #NameIDReportPresentationTotal18 Ayesha Ali Al Hosani1070351Executive Summary –general companydescription – products andServicesMarketing plan ( research –economic – barriersproduct- customers)8Latifa Alneyadi1066137Marketing plan (competition– niche )Strategy ( promotion –promotional budget –pricing )Strategy ( customer serviceand credit policy – proposedlocation – distributionchannels – sales forecast )Submitted to:Dr. Mohammed El-AdlySubmission Date: April 15th, 2018
Table of Contents1.Table of Contents..........................................................................................................................22. Executive summary...........................................................................................................................33. General company description............................................................................................................5Business philosophy..........................................................................................................................6Industry analysis................................................................................................................................6Reflection..........................................................................................................................................6Legal form of ownership....................................................................................................................74. Product and services..........................................................................................................................7Pricing fees and leasing structure......................................................................................................75. Market plan.......................................................................................................................................8Barriers which may be faced by Golden Little Champs’ Nursery School................................................9Description of the offered services as per the views of clients............................................................10Target customers.................................................................................................................................11Competition.........................................................................................................................................11Competition in market.........................................................................................................................12Advantages and disadvantages of Golden little champs’ nursery........................................................14Niche services......................................................................................................................................15Strategy planning.................................................................................................................................15Promotional strategy planning............................................................................................................15Promotional Budget............................................................................................................................16Pricing..................................................................................................................................................17Fee structure of the nursery school.....................................................................................................17Proposed location................................................................................................................................18Distribution channel............................................................................................................................19Sales forecast.......................................................................................................................................19Conclusion...........................................................................................................................................21References...........................................................................................................................................22
2. Executive summaryIn this report, the business plan for Nursery school in Alain city has been taken intoconsideration. This report consists of various parts which show the proper business andmarketing plan for the newly incorporated Nursery school in Alain city. The name of thenursery school would be Golden Little Champs’ Nursery School. The owner of this GoldenLittle Champs’ Nursery School would be four members who deployed their funds in thisschool. However, in order to start up new school would require at least AED 2, 00,000. Themain client of new nursery school would be 1 month's year to 4 years children. This nurseryschool focuses on caring of new baby born and teaching with pre-school program for childrenfrom 2 years to 4 years. However, in Alain city, guardians are less worried about the cost ofnursery school and they want to arrange best nursery school for their children, This GoldenLittle Champs’ Nursery School will offer advanced learning program for children and stronginfrastructure developed for the nurserywill be more satisfied for children as compared toother competitors in Alain city. This investment covers all the fixed cost expenses andvariable cost expenses. With the ramified changes in the United Arab Emirates (UAE),people living in Alain city are more inclined towards providing better learning programs totheir children irrespective of the charges and cost involved in the same. This business plan forstarting up the new Nursery school in Alain city would give the high amount of valuecreation on the invested capital. Nonetheless, the existing Nursery school in Alain city areearning good amount of profit. There are several competitors such as Golden Bell Nurserythat is having the turnover of AED 50,000 from its Nursery school in Alain city. In additionto this, other competitors such as Shower Nursery, Nareman Nursery, and Sweet BabyNursery are also having more than AED 60,000 turnover from this nursery school business inAlain city. This Nursery school industry will offer the good amount of return to the
businessman. In addition to this, people in Alain city are more inclined towards graspingservices from the nursery schools which uses advanced and sophisticated technologies. Halfof the preliminary expenses would be funded by the promoters and half of the fixed andoperating expenses would be funded by the banks and private loans. Promoters will takeAED 1, 00,000 from the banks and institutions to set up the new nursery in Alain city. Thecost of the loan would be 10% which would surely result in the positive net present value. Asper the forecasted sales and collected data, it is inferred that Golden Little Champs’ NurserySchool would have at least 20% return on capital employed from is business.
3. General company descriptionThe new business which would be undertaken in this report is starting up the Nurseryschool in Alain city. This business is set up to offer best quality services to children for theirbright future. The main strategic plan to make this Nursery school effective is based on thehiring of experts teachers and use of advanced technologies. Nonetheless, the infrastructureof nursery school would also be customized as per the interest of children. It will offerseveral international education programs, indoor and outdoor activities for the betterment ofchildren and their learning program. The name of the newly established nursery school wouldbe Golden Little Champs’ Nursery School which will be more focused to provide best qualityteaching services to children.Vision statement The vision statement of Golden Little Champs’ Nursery School is to be number onein providing nurturing infants and children where create for them safe and valuedenvironment. We encourage our children to be more social, emotional, educational andcreative. Mission statement The mission statement of Golden Little Champs’ Nursery School is to build acommunity of families that seek of delight environment Goals The main Goal of Golden Little Champs’ Nursery School is to increase its marketshare to 30% and create the strong brand image in Alain city. The goal is to developchildren’s natural skills and curiosity, providing development of children learning.
ObjectiveIt is evaluated that the main objective of setting new nursery is to provide the betterquality of learning and nurturing environment for the children to grow and develop. Business philosophy The business philosophy of Golden Little Champs’ Nursery School would focus on marketing concept that concern on needs and wants of children and guardian requirements. Inaddition, we implement the integration of 4 p's which is low cost price, valued product and service, with suitable location which is Al Jahli area and selecting appreciate promotion channels to achieve profit in the long term. The nursery school is set up with the business philosophy to create value on itsinvestment and develop nurturing the environment for the children to grow and develop inAlain city (Almekaini, et al. 2017).Industry analysis It is evaluated that more than 10,00,000 children enrolled in nurseries for theireducation and learning program. However, the estimated revenue of these nursery industriesis around 6.5 million. It is evaluated that nursery industry has revealed the growth rate ofaverage 30% since last three years. The Golden Little Champs’ Nursery School would behaving 20% return on capital employed from is business which is the good indicator of thesuccess of an organization. However, in the short term, there would be no specific changes innursery industry but in long run, all the nurseries would be inclined towards installingadvanced technologies and development of children-oriented infrastructure for nurturing theenvironment for the children to grow and learn new things (Johnston & Bate, 2013).The major competitive strength of Golden Little Champs’ Nursery School would beits children-oriented infrastructure and experts teachers who are proficient in teaching tostudents (Giband, 2017).
ReflectionMy own interpersonal skills, divergent thinking and analytical use of sources willallow me to deploy the funds in my newly set up nursery. In addition to this, my goodcontacts will also result in the hiring of experts teachers which will add value to Golden littlechamps' nursery school. It will increase the brand image and quality of education program inschool.Legal form of ownership This new nursery school would be established in the Al Jahli area of Alain city.However, the legal form of new nursery school would be limited liability partnership. It isobserved that due to the tough rules and regulation, keeping new nursery school as LLC willsave the owners from the possible liabilities and penalties. The main purpose of selecting thisbusiness as LLC is based on its limited liabilities. However, in order to incorporate LLC, allthe promoters need to follow proper LLC rules and regulations. There will be annualreporting of financial statement (Mohd, Idris & Momani, 2013).4. Product and servicesThe main product and services which will be offered by Golden Little Champs’Nursery School would be educational and gaming activities. The education activities willfocus on the improving the student's aptitude. On the other hand, several indoor and outdooractivities will be arranged for the students to play and learn together. The main competitiveadvantage would be to render best quality teaching services and children's orientedinfrastructure of the nursery. However, the main disadvantage is related to the threat of newrivals in the market. It is evaluated that nursery business is offering the good amount of returnto entrepreneurs which attracts others to enter into this market with their advance strategies(Finch, 2016).
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