Marketing Management | Marketing Management and Digital Communications

Running Head: MARKETING
0
Marketing
Management
MARKETING MANAGEMENT AND
DIGITAL COMMUNICATIONS
(Student details :)
8/22/2019

Marketing
1
Contents
Assessment Task 1 – Reflective Analysis of Portfolio Articles................................................2
Article 1: Recent Marketing Trends...........................................................................................2
Article 2: Consumers Buying Behaviours for Sustainable Products.........................................3
References..................................................................................................................................5

Marketing
2
Assessment Task 1 – Reflective Analysis of Portfolio
Articles
Article 1: Recent Marketing Trends
The chosen article is all about recent marketing trends which are essential for modern
companies to grow better at present and in future as well. The selected article can be seen as a
complete guide to contemporary marketing trends in the year 2019. The writer of the article is
suggesting that a firm should keep their business as well as marketing department ahead of
the market game by getting updated with the most significant marketing trends in 2019. This
article is focusing on marketing management and digital communications of modern
organizations (Decker, 2019). The writer has found that new digital strategy for marketing or
a new campaign can change everything within the marketing manager of an organization. It
has been found that contemporary trends and techniques are helpful to attract as well as
connect the audiences with the current markets.
Here, the article has covered the most significant marketing trends in order to prepare
modern firms for their effective marketing management. In this context, marketing trends are
those modern strategies, ideas, and tactics that are emerging into current marketplaces for
efficient interactions amid consumers and marketers. The six trends on which the article has
talked about are:
 General marketing trends
 Content marketing trends
 Social-media marketing trends
 SEO marketing trends (Cateora, Gilly, & Graham, 2011).
 Technology marketing trends
 Privacy marketing trends
The article has provided the rationale for why an organization should use marketing
trends for its future growth and development. Marketing trends typically allow the marketers
to keep up their company with the way their customers shop as well as research the product
and services they need (Decker, 2019). In addition, knowledge about marketing trends allows
a firm to keep up updated about their competitors. Thus, it is clear that marketing trends often