MARKETING-MANAGEMENT EXECUTIVE SUMMARY OF A COMPANY IN THE UNIVERSE LAND

EXECUTIVE SUMMARY2 INTRODUCTION 3 UNIQUE SELLING PRICE OF MARKETING MANAGEMENT 4 SEGMENTATION, TARGETING AND POSITIONING OF MARKS AND SPENCER 4 SWOT ANALYSIS OF MARKS AND SPENCER7 PEST ANALYSIS OF MARKS AND SPENCER9 PORTER'S FIVE FORCES ANALYSIS OF MARKS AND SPENCER 10 New marketing actions to achieve gaps between the company's Present Marketing strategies and external environment 10 CONCLUSION