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MARKETING-MANAGEMENT EXECUTIVE SUMMARY OF A COMPANY IN THE UNIVERSE LAND

   

Added on  2021-02-20

15 Pages5021 Words181 Views
MARKETING-MANAGEMENT
MARKETING-MANAGEMENT EXECUTIVE SUMMARY OF A COMPANY IN THE UNIVERSE LAND_1
EXECUTIVE SUMMARYThis report has a detailed information about the marketing mix strategies and variousstrategies which helped the company in establishing its retail stores all over the world. They havebeen engaged in various laws which have provided them advantage in distribution of theirproducts. Report also consists of unique selling proposition which company have on theirproduct. It consists of details about the industry in which company is running. It also consists ofsegmentation, targeting and positioning strategy of company.
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Table of ContentsEXECUTIVE SUMMARY.............................................................................................................2INTRODUCTION...........................................................................................................................3UNIQUE SELLING PRICE OF MARKETING MANAGEMENT..........................................4SEGMENTATION, TARGETING AND POSITIONING OF MARKS AND SPENCER.......4SWOT ANALYSIS OF MARKS AND SPENCER...................................................................7PEST ANALYSIS OF MARKS AND SPENCER.....................................................................9PORTER'S FIVE FORCES ANALYSIS OF MARKS AND SPENCER................................10New marketing actions to achieve gaps between the company's Present Marketing strategiesand external environment .........................................................................................................10CONCLUSION..............................................................................................................................13
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INTRODUCTIONMarketing management is the process of performing tasks in a regulated way afterevaluating the external and internal factors of the organization. The marketers apply somestrategies and new techniques to increase the sales of the product of the organization so that theorganization can maximize their profits and reinvest in company's research and developmentdepartment to innovate the product or services to get a competitive edge in the current market.Marks and Spencer is also one of this organization which uses these marketing management toincrease its productivity. Marks and Spencer was Established in 1884 in UK, it is a chain of retailclothing stores which deals in kids apparels, men's clothing and women's clothing. Marks andSpencer stores are spread across the world making it the top largest retail clothing stores in theworld. As the Company serving its customers for more than 130 years they are now morecustomer centric and tries to retain its customers with their quality of product and satisfactionachieved to the customers. Marks and Spencer also focuses on the research and development ofthe innovation the product and try to lower the cost by finding the best alternative of the rawmaterials which is more effective in proving satisfaction to the customers. Report will highlightthe unique selling price of marketing management. It will also highlight the segmentation,targeting and positioning approach selected by company.UNIQUE SELLING PRICE OF MARKETING MANAGEMENTThe market value of the retail sector in the United Kingdom saw steady growth between 2015and 2019, rising by approximately 10 percent to 440.5 billion euros.The Marks and Spencer has always got and competitive advantage as they have a strongmarketing strategies which help the company's stakes on peak and gave Marks and Spencer awell-known reputation in UK. Marks and Spencer had a competitive advantage over the marketas they had a superb customer services they treated every customer equally which everycustomer liked. They also had a very hygiene and a positive working environment which gives arich feel to its brand image and customers were self-convinced to pay for the product of thatMarks and Spencer. The company also gave the authority to their suppliers and manufactures totake the right actions for the company which also motivated them which increased the efficiencyof the company. As the company at the commencement formulated a policy which ensures thecustomers of UK that the company will only make its product in UK that attracted the population
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