2MARKETING MANAGEMENT - MASTERS LEVELTable of Content Introduction-....................................................................................................................................3Overview of the company and Product/Service- Salsa Royal.........................................................3Organizational goals at the product level........................................................................................5Situational Analysis.........................................................................................................................6Market............................................................................................................................................13Market Programs...........................................................................................................................16Implementation plan......................................................................................................................20Evaluation and Control..................................................................................................................21Supporting information..................................................................................................................23Conclusion.....................................................................................................................................23References and Bibliography.........................................................................................................24

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