Marketing Management Assignment iPhone 7

Added on - 20 Sep 2019

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Running Head: Marketing ManagementMARKETINGMANAGEMENT[Document subtitle]
Marketing Management1Table of ContentsExecutive Summary.........................................................................................................................1Introduction......................................................................................................................................1Marketing Mix.................................................................................................................................2Marketing Strategies........................................................................................................................5Competitor Analysis........................................................................................................................6Contemporary Issues.......................................................................................................................8Impact of Contemporary Issues on Apple Inc.................................................................................9Recommendations..........................................................................................................................10Conclusion.....................................................................................................................................11References......................................................................................................................................13
Marketing Management2Executive SummaryThis paper shows marketing mix of iPhone 7, competitors, and marketing strategies whichprovide summarize and significant information about the central elements of marketing mix.Different elements of marketing mix and marketing strategies are reviewed under the concept ofmarketing management. On the other hand, contemporary issues are also studied to support themarketing strategies. This will help marketers in understanding the marketing mix elements ofiPhone 7 and its promotion strategies. This knowledge can further applied by marketers toresolve contemporary issues and gain competitive advantage.IntroductioniPhone 7 is launched by Apple in September 2016. Apple is considered as an Americanmultinational technology organization whose headquarter is situated in Cupertino, California. Inthis paper, we will discuss the marketing mix of iPhone 7 and marketing strategies chosen byApple Inc. for marketing of iPhone7. It was established in 1976 to invent and sell high-qualitypersonal computers to different customers. The organization produces, designs, and marketmedia and mobile communication devices, portable digital music players, personal computersand deals in a range of different software, peripherals, services, third-party digital content,applications and different networking solutions (Wouters, 2014). The organization is also dealingwith digital content and applications through App store, iTune Store, and iBookstore. It sells itsproducts across different countries through its online stores, retail stores, third-party cellularnetwork, and direct sales force. The organization is producing different products such as iPhone,iPod, iPad, and Apple TV. Apart from all this the organization also sells a range of third-partyiPad, iPhone, iPod, Mac and different compatible products which include application software
Marketing Management3and various other things. The organization sells its products to different consumers as well asvarious business houses, government customers, education and small business enterprises. As perthe revenue, it is considered the largest information technology organization. Total revenue forthe organization in 2015 was approximate $233 billion. Due to its high growth Apple become thefirst organization of US who earned more than $ 700 billion in a particular year. It has more than115,000 permanent employees work for the success of the organization and 480 online retailstores across 17 Countries. The organization contributes a large part of GDP of differentcountries.Marketing MixMarketing mix plays an important role in the success of iPhone 7. Marketing mix of iPhone 7 isappreciated by every business house because it was product driven at the same time thetechnology were outstanding. Marketing mix of iPhone 7 includes following components:ProductProduct in marketing mix considered as a procedure of planning. It is related to intangibleservice and tangible commodities offered by a particular organization. Product in the iPhoneMarketing Mix is following:Processing Speed: Generally, it can be said that only operating system cannot attract alarge number of customers, it needed processing speed also (Fan, 2015). The hardware ofiPhone 7 is very much compatible with the operating system and the software used to runsmoothly.
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