Assignment on Marketing Management- Intel Company
Added on 2019-10-18
8 Pages1394 Words163 Views
MARKETING MANAGEMENTMarketing Management
marketing managementContentsIntroduction.........................................................................................................................................22a. Alternative solution 1 with pros and cons....................................................................................22b. Alternative solution 2 with pros and cons....................................................................................33 Identifying the best alternative........................................................................................................4a.Quantitative analysis...............................................................................................................4b.Qualitative Analysis.................................................................................................................5Developing a plan for implementing the chosen solution.................................................................5Conclusion............................................................................................................................................6Bibliography........................................................................................................................................71
marketing management1. IntroductionThe assignment seeks to understand how an organisation can overcome its marketing issues to survive in the market in future. The case study of Intel has been chosen to study the key marketing issues faced by the company. The study provides an insight into marketing challenges faced by Intel and the alternative solutions that can be applied. The study also consists of qualitative and quantitative analysis based on the data given and a plan based on SMART perspective. As per the study, the major issues faced by Intel are:Intel failed to realise that consumers’ needs change and like in the 90s, consumers do not bother about what processor is present inside. Consumers are concerned only withApple, Samsung, Android that is visible outside. Intel capitalised on technology alone which is not enough to capture markets in the long run. Though this technique worked in the 90s, today the PC market is on a decline. Hence, Intel needs to market itself for the newer innovations.Intel caught the boat late in case of mobiles as the handset makers have other options such as the ARM. Intel could not market the cell phones effectively which led to the closure of Intel mobiles.2a. Alternative solution 1 with pros and consThe first alternative solution that can be employed is product development with differentiation.Intel is known for making high-end PC chips which are capable of high-end storage, calculations suitable for a PC [ CITATION Jam131 \l 16393 ]. They also consume more energy. However, the solution would be to create chips that are suitable for mobiles and smartphones and consume much lesser energy giving a better battery life. The company must build on power consumption factor to compete against ARM chips which consume very less energy. 2
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